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Why Levi's Is Giving Away Its Trade Secrets

The Huffington Post | Alexander C. Kaufman | Posted 03.31.2016 | Business

Levi Strauss & Co. is giving away its special sauce. The blue-jeans behemoth said Tuesday that it plans to reveal its strategies for reducing water us...

So THAT'S Why We Call Them 'Khakis'

The Huffington Post | James Cave | Posted 02.12.2016 | Style

If you were asked to describe the color of khakis, you'd probably be able to do it. You might say something like, "cream-ish light tan camel color," o...

New 'Wedgie' Jeans Promise To Lift Your Butt Like The Real Thing

The Huffington Post | Suzy Strutner | Posted 02.03.2016 | Style

Remember how wedgies pulled your butt cheeks up and out just a little bit? Now imagine that in a pair of jeans. But comfier. Levi's new "Wedgie Fit" j...

Google... Jeans

David Sable | Posted 05.31.2016 | Business
David Sable

I love the way we use the word platform today. In fact, according to Google the use of the word has skyrocketed over the years, particularly as it became a metaphor for developing ideas and products that shared some common core.

Street Style Layers: Ideas That Aren't Just for Chilly Weather

Michael Kleinmann | Posted 05.14.2016 | Style
Michael Kleinmann

When you think of layering, you probably automatically think of fall and winter clothing. But you don't have to - casual, light layers are also the perfect addition to your spring wardrobe, which should soon be transitioning into your summer one.

Gap, Levi's Join Other Big Companies Protesting Anti-Gay Laws

The Huffington Post | Jenny Che | Posted 03.31.2015 | Business

The companies' CEOs issued a joint statement against the measures in Indiana and Arkansas.

Levi's Tapers Its Water Usage By 1 Billion Liters

The Huffington Post | Impact Editors | Posted 03.20.2015 | Impact

Levi’s has announced it's saved 1 billion liters of water in its manufacturing process. That's enough to fill 400 Olympic-size pools. That's enough ...

Women in Business Q&A: Stacy Doren, Vice President of Marketing, Levi's

Laura Dunn | Posted 04.02.2015 | Business
Laura Dunn

Stacy Doren joined the company in 1999 and currently serves as the Vice President of Marketing for Levi's Brand, Americas. Over the years she has gained a breadth of experiences working in all aspects of Marketing from Direct-to-Consumer to Wholesale to Brand, both Globally and Regionally.

Kim Bhasin

Levi's Plan To Save Blue Jeans: Make Them More Like Yoga Pants | Kim Bhasin | Posted 09.24.2014 | Business

Call it a race for your bottoms. American denim companies are locked in a technology battle to improve women's pants, as more and more women abando...

The New Riot Grrrls: Sleigh Bells and Haim Live in Levi's

Hellin Kay | Posted 10.05.2014 | New York
Hellin Kay

I love to see girls rock out. I'm calling this the summer of my midlife crisis. Yes, that's happening.

Storytelling Returns to Marketing

John P. David | Posted 09.20.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

LOOK: Iconic Jean Company Introduces Gay Pride Line

The Huffington Post | Curtis M. Wong | Posted 02.02.2016 | Queer Voices

One of America's most iconic clothing companies is introducing a special new line, just in time for LGBT Pride Month. The Levi's Pride collection ...

11 Reasons Why You Need Do To Wash Your Jeans More Than Once A Year

Ronna Benjamin | Posted 08.06.2014 | Fifty
Ronna Benjamin

Last week, Chip Bergh, the CEO of Levi Strauss & Company, caused quite a stir. In response to a question about how often we should wash our jeans, he admitted that he hadn't washed the jeans he was wearing in a year. Really, a whole year.

Levi's CEO: 'Don't Wash Your Jeans'

The Huffington Post | Carly Ledbetter | Posted 05.22.2014 | Style

Apparently, part of the Levi's mantra includes not washing your jeans. Chip Bergh, the CEO of Levi Strauss, recently spoke out about his laundry h...

Let Your Underwear Decide Your Look

Michael Kleinmann | Posted 05.28.2014 | Style
Michael Kleinmann

Just as breakfast is the most important meal of the day, we firmly believe that underwear is the most important article of clothing.

Ad Agencies: The Perfect Start-up Incubator. Or Are They?

Simon Higby | Posted 01.23.2014 | Business
Simon Higby

Shouldn't it follow that these should be the best place for new businesses to start? New inventions, new platforms, new products should be flowing out of the doors of every agency like water from a tap. Today, it's not like that.

Top-Secret Memo Shows Why the 49ers Chose Levi's for Their New Stadium Name

San Francisco magazine | Posted 07.13.2013 | San Francisco
San Francisco magazine

It has come to my attention that six companies have submitted serious bids for the naming rights to our new Santa Clara stadium. I've posted the shortlist below, complete with my argument "for" or "against" each contender.

Brands in the Buff

Catherine Richardson | Posted 05.15.2013 | Business
Catherine Richardson

Brands make a huge effort to ensure that consumers recognise and remember their name and their products. As a result we are constantly bombarded with new names and advertising campaigns.

China in 2013: The Confidence Game

Tom Doctoroff | Posted 02.10.2013 | Business
Tom Doctoroff

Will the fifth generation of leadership led by President Xi Jinping and Prime Minister Li Keqiang, signal China remains future-focused? Will they make moves to manage intra-Party conflicts of interest that, to date, have precluded meaningful political and economic reform?

The Fight Against Unemployment

Jim Gibbons | Posted 02.02.2013 | Impact
Jim Gibbons

As the holiday season kicks into full gear and our economy continues to swing upwards, let's be sure to remember that every American deserves the chance to reach self-sustainability through the power of work.

Did Levi's Twist Its Model's Legs Around?

Posted 09.29.2012 | Style

What better way to liven up your rainy Friday than with a humorous Photoshop fail? This new image from Levi's, brought to you courtesy of Photoshop Di...

Did Levi's Twist Its Model's Legs Around?

Posted 11.28.2012 | Style

What better way to liven up your rainy Friday than with a humorous Photoshop fail? This new image from Levi's, brought to you courtesy of Photoshop Di...

Catherine New

You Can't Afford To Buy American | Catherine New | Posted 09.18.2012 | Money

To be all-American these days is a luxury proposition. A pair of domestic-made 501 Levi's? Those cost a cool 178 bucks. In cowboy terms, that's a boon...

Did You Go Shopping This Weekend?

The Huffington Post | Dana Oliver | Posted 10.11.2012 | Style

On the weekends, we Stylelist editors practice what we preach, which entails scouring flea markets, shopping online and occasionally pulling the trigg...

Greenspiration: The Innovative Ways That Companies Are Making Textile Recycling Fun

Mattias Wallander | Posted 10.03.2012 | Green
Mattias Wallander

Textile recycling is the right thing to do -- for the sake of our own closets and for the wider world -- so how can we make it less of a chore, and more fun, for everyone?