Stacy Doren joined the company in 1999 and currently serves as the Vice President of Marketing for Levi's Brand, Americas. Over the years she has gained a breadth of experiences working in all aspects of Marketing from Direct-to-Consumer to Wholesale to Brand, both Globally and Regionally.
Last week, Chip Bergh, the CEO of Levi Strauss & Company, caused quite a stir. In response to a question about how often we should wash our jeans, he admitted that he hadn't washed the jeans he was wearing in a year. Really, a whole year.
Shouldn't it follow that these should be the best place for new businesses to start? New inventions, new platforms, new products should be flowing out of the doors of every agency like water from a tap. Today, it's not like that.
It has come to my attention that six companies have submitted serious bids for the naming rights to our new Santa Clara stadium. I've posted the shortlist below, complete with my argument "for" or "against" each contender.
Will the fifth generation of leadership led by President Xi Jinping and Prime Minister Li Keqiang, signal China remains future-focused? Will they make moves to manage intra-Party conflicts of interest that, to date, have precluded meaningful political and economic reform?
As the holiday season kicks into full gear and our economy continues to swing upwards, let's be sure to remember that every American deserves the chance to reach self-sustainability through the power of work.
Don't hop around to whatever band or musician is on the top of the Billboard chart just because that is where the conversation seems to be going. Focus on treating your brand like a person, a person who genuinely loves music and discovers new music the way a true fan does.