Emilio Pardo has been a visionary communicator and branding executive for most of his professional life. While many Boomers find themselves forced to pivot to a new career, Pardo found himself called to upgrade his life path, driven by a sense of purpose that he could not ignore. We discussed his journey over the phone from his office in Washington D.C.
In the late '60s, I -- like every other self-respecting hippie teenage girl -- lugged my daily necessities around in a large Indian-print woven shoulder bag. It was a large satchel without pockets, organizers or even a top closure. When the knit strap broke, as it did with great regularity, my worldly possessions would scatter on the ground and I'd have to get down on my hands and knees to shovel them back into the satchel.