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Lili Gil

The Future of American Academics and Leadership

Lili Gil | Posted 05.25.2013 | Latino Voices
Lili Gil

Could this be the next generation of leaders that will take America back to the constitutional spirit of 'one perfect union' that made it a world superpower?

A New Way of Reaching Latinos Online on YouTube: Mitú

Lili Gil | Posted 07.04.2012 | Latino Voices
Lili Gil

This is one of the many channels now aggregated by Mitú a premium branded YouTube network featuring both original and user-generated content in English and Español también.

Four Business Lessons from Bachata King Romeo Santos

Lili Gil | Posted 04.16.2012 | Latino Voices
Lili Gil

Here are four simple marketing lessons from Bachata's recent success evidenced by a sold-out hysteria at Madison Square Garden.

Bringing Latino Flare into Pop Culture and the People's Choice Awards

Lili Gil | Posted 03.12.2012 | Latino Voices
Lili Gil

Many Latinos don't see themselves or their voice properly represented in the so called "mainstream media," but those making an effort to connect and stand out within it are being noticed and hitting el corazón unexpectedly.

Newt Gingrich Outlines His Strategy to Win the Latino Vote

Lili Gil | Posted 02.04.2012 | Latino Voices
Lili Gil

Whether Mr. Gingrich becomes the nominee or not, it is crucial for presidential hopefuls to implement a localized strategy to properly educate, engage Latinos in the places that matter.

"Orgullosa" A Movement to Celebrate Latina Pride and Spirit

Lili Gil | Posted 01.21.2012 | Latino Voices
Lili Gil

With a majority bicultural-bilingual audience of Latin women in the U.S., Latinas today stand out from the pack.

Relevancy at its Best: Vitamin Brand Bedoyecta Not Afraid of Day of the Dead

Lili Gil | Posted 12.31.2011 | Latino Voices
Lili Gil

Almost with precise foresight, Valeant Pharmaceutical's vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead...

A Latina Perspective on the Vegas Style Boxing Match at the Republican Presidential Debate

Lili Gil | Posted 12.19.2011 | Latino Voices
Lili Gil

Unfortunately this match was tainted by personal attacks that poorly reflect on the party as a whole and left the GOP with a black eye as opposed to a title belt. For the GOP's sake, let's hope that what happens in Vegas, Stays in Vegas. The winner of this fight was the Democrats.

The Republican Debate: An Opportunity to Win over the Latino Vote

Lili Gil | Posted 12.13.2011 | Latino Voices
Lili Gil

So often, political candidates miss the mark when speaking to Hispanic voters, focusing the conversation on issues that, while important in the big picture (like immigration reform), miss the mark on what matters most with this increasingly growing voter base - the economy.

Walking the Latino Walk from the Top Down

Lili Gil | Posted 12.07.2011 | Latino Voices
Lili Gil

While many board rooms may be discussing the challenges of having to do "more with less" and restructuring to reduce costs and infrastructure, some other are going back to the core that make businesses excel and thrive: the power of its people and leadership from within.

Top 5 Reasons Why Latinos Must be on Your Advertising Agenda

Lili Gil | Posted 12.02.2011 | Latino Voices
Lili Gil

In a year of fresh Census numbers, financial recession and an uncertain and highly competitive political climate, it is evident that the size and power of Latinos are slowly but surely getting the mainstream spotlight it deserves. But, why hasn't the needle moved more?