When you look at the numbers on a movie-by-movie basis, you notice something wonderful. A flood of mid-budget, adult-skewed movies have opened at or above expectations. That's the Hollywood we claim we want, so why are we complaining?
Limitless was the number one film of the weekend, benefiting from an easily-explained high-concept -- a pill that makes you the smartest man on Earth. This was a real test of Bradley Cooper's star power, and he delivered.