As I've tried to make sense of the Robo-Signing, Document-Backdating Foreclosure Scandal That Never Ends, a couple of things have popped in my head: Animal House and Alan Greenspan. Stay with me here.
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Obama made clear that he would not remain passive in the face of tactics such as the Willie Horton ad that undermined the 1988 campaign of Dukakis or the Swift Boat attacks against Kerry.
The Obama and McCain brands have been rated by branding-strategy expert Patt Cottingham of Genuine Imprints, Ltd . Her paper "Brand Obama or Brand Mc...
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