Paid time off is a publicity stunt. Most companies know that their best employees aren't going to take advantage of it. And by leaving the policy open and "up to the employee" managers are now creating a different kind of competitive environment, one that encourages taking less time off, rather than more.
The idea of building an app is attractive for many reasons. First, it's tangible. You can build it and put your name on it. Second, it's completely customizable. The canvas is only limited to your imagination and your coding skill. Third, you can track it, monitoring downloads and usage. And of course, you stand to gain money and fame if your app is successful with the masses.
If your head starts spinning whenever tech-savvy people start riffing about things like SEO, SMM, SEM, CPC, CTR, and so on, you're probably not alone. To make heads or tails of social media, I recently caught up with Ross Taylor, owner of Alameda Internet Marketing, a Bay Area SEO company that specializes in helping small- and medium-sized businesses get found online.