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How to Email Celebrities and CEOs

Sajeel Qureshi | Posted 02.18.2015 | Small Business
Sajeel Qureshi

Cold Emails are a part of email culture. We send them. We receive them. They aren't going anywhere.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

Why LinkedIn Got It Right

Stephanie Lager | Posted 02.13.2015 | Technology
Stephanie Lager

In the rampant growing sea of social media platforms flooding every digital screen, every swiping finger, one seems to stand out precisely because it doesn't require constant consideration. In other words, you don't need to be your best self-you can just be.

Yes, There Is A Right Way To Use Technology

Christine Carter, PhD | Posted 02.08.2015 | Healthy Living
Christine Carter, PhD

Social media does have the power to make us miserable and stressed out -- or to help us feel love and connection, joy and gratitude, inspiration and curiosity.

The Power of SlideShare for Generating Attention for Your Business

David Meerman Scott | Posted 01.08.2015 | Business
David Meerman Scott

SlideShare has quickly become a valuable sharing platform that can be more powerful than YouTube or a blog if used well. Most companies don't know abo...

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

The Truth About College Prep: Why Students Should Start Early

Kat Cohen | Posted 01.26.2015 | College
Kat Cohen

It's never too early to start planning for college. For high school freshmen and sophomores the process may seem far off, but before they know it, they will be facing the end of junior year. If students haven't prepared, there will be a lot of work ahead of them.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

5 Reasons to Have a Photo in Your LinkedIn Profile

Susan P. Joyce | Posted 01.23.2015 | Business
Susan P. Joyce

I've observed five important reasons to have a good head shot photo visible on your profiles.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

5 Facts About Social Media Usage Today

Kyle McCarthy | Posted 01.27.2015 | Technology
Kyle McCarthy

What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.

Give Your LinkedIn Profile Picture a (Much Needed) Makeover

Richie Frieman | Posted 01.21.2015 | Business
Richie Frieman

The last thing you want is to be misrepresenting yourself (or worse, not be taken seriously) because you made a bad call on your profile picture, so, let's give your LinkedIn profile picture a makeover with these three easy tips...

Selling You: Creating a Winning Professional Bio or Blurb

O'Brien Browne | Posted 01.20.2015 | Business
O'Brien Browne

Keeping these points in mind will make writing your blurb fun and enjoyable because it is about giving to others; and giving is always grander and more joyful than taking - which is exactly the key ingredient that makes up a great blurb.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 01.16.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 01.16.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

The LinkedIn of Things

JD Gershbein | Posted 01.06.2015 | Business
JD Gershbein

Without question, LinkedIn has forever altered the business landscape -- both digitally and in the physical world. Nowadays, so much of what we call business or career development is carried out regularly on this site.

6 Ways for Authors to Build an Engaging Platform Using Social Media

Dorit Sasson | Posted 01.03.2015 | Books
Dorit Sasson

Whether you're self-publishing or going the traditional route (or hybrid), you must map out the strategies for how you intend to build an engaging platform once you've reached those readers.

One Great Thing You can do for your Business Career in 2015

David Bradford | Posted 03.02.2015 | Business
David Bradford

Many of you are saying to yourselves, -- "Hey, I am already there. I already have 500 connections." But let me be clear: Being on LinkedIn is far different than making it useful.

5 Ways to Market Yourself Visually

Randy Krum | Posted 02.22.2015 | Business
Randy Krum

Visuals communicate complex ideas into something more digestible. Large amounts of text make it harder for our brains to find pertinent information in a timely manner. This problem can be remedied quite easily, by adding images and visuals into marketing yourself.

Zero to One: An Idea for Our Time

Max Benavidez | Posted 02.22.2015 | Business
Max Benavidez

For Thiel, the intelligently designed startup that will eventually evolve into what he calls the creative monopoly is the key to a brighter future for our world.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 02.19.2015 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

Why You Are Wasting Your Time on Social Media (and How to Fix It!)

Nika Stewart | Posted 02.17.2015 | Small Business
Nika Stewart

If you try to have a presence on too many networks, you dilute your efforts and end up delivering -- and receiving -- very little.

4 Steps To Building A Killer LinkedIn Profile

Next Avenue | Joshua Waldman | Posted 12.16.2014 | Fifty

SPECIAL FROM Next Avenue By Joshua Waldman As a professional LinkedIn profile writer, our company often gets clients who have been consultants o...

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 02.10.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.