iOS app Android app

Lip Plumper

Christian Siriano Uses Huge Lips Skinny Hips

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

As I continue the story of Purple Lab and the making of a brand, here is a vlog to give you some insider intel on a range of things.

Out of the Box

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I'm taking you back to the last week of April, 2009. It was time to actually assemble our product and get ready to rumble. Purple Lab was coming to life!

Purple Lab -- A Do it Yourself Brand

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I threw the question on Twitter -- what samples do you keep and what do you trash when you get them? Everyone said they wanted little mini glosses.

Love Your Thighs No Matter the Size

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

European women on the beaches of South of France, no matter what they look like, have not a single hang up about their figures and project a sense of confidence that is more desirable than Barbie.

When Karen Met Sharon

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

Just want to pause for a minute to tell you about Sharon Hirsch. She is Purple Lab's Communications Director and she kicks ass!

Gearing up for Battle

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

This whole thing - starting a business, becoming a manufacturer, raising money, balancing it with a day job, overseeing back and front end of all operations... it's war, I tell you. WAR!

Purple Lab -- The Beauty Brand Goes Live!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I nurtured Purple Lab, my baby, for way longer than nine months. I felt it kick to get out. And I finally gave birth. Purple Lab's Huge Lips Skinny Hips shipped to stores!

Plastic Fantastic - and a Date With Those Bloggers!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

Purple Lab presents a video on plastics.

A Moment of Success (Finally!)

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

In the last piece, we had just received 30,000 damaged components -- and I was suddenly suffering from severe acid reflex, brought on by stress. But this is the story of a bit of our bright light!

Fashion's Night Out... The Recap!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

Fashion's Night Out was a huge, massive, amazing success -- I couldn't have asked for a better experience.

Fashion's Night Out!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

On September 10th, Anna Wintour, fashion's high priestess, and Mayor Bloomberg are sponsoring an all night event to bring retail and the spirit of shopping back.

When Good Manufacturers Go Bad!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I was starting my own business, and It was all starting to fall into place. Then we got the news: All 30,000 of our product components arrived DAMAGED!

Dial B for Business Plan

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I thought raising money to support Purple Lab would be easy. I was wrong.

PR Playbook

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.

Make a Long Store-y Short

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

While Scoop is not a beauty destination, it is coveted for, among other things, its denim selection. It's the kind of place known for spotting all things new, fun, and fresh.

Money Money Money Money

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

We are living in a world where consumers have become the media -- they're just as important as the well coiffed ones in the corner offices as the glimmering publishing houses.

Color Me Pretty!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

Naming my new shades of lip gloss was like giving birth to six babies at once (call me Angie!). Their monikers came easily -- as if they named themselves.

Going Green... Money, that is...

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

We are living in a world where consumers have become the media -- they're just as important as the well-coiffed ones in the corner offices as the glimmering publishing houses.