As I continue the story of Purple Lab and the making of a brand, here is a vlog to give you some insider intel on a range of things.
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I'm taking you back to the last week of April, 2009. It was time to actually assemble our product and get ready to rumble. Purple Lab was coming to life!
I threw the question on Twitter -- what samples do you keep and what do you trash when you get them? Everyone said they wanted little mini glosses.
European women on the beaches of South of France, no matter what they look like, have not a single hang up about their figures and project a sense of confidence that is more desirable than Barbie.
Just want to pause for a minute to tell you about Sharon Hirsch. She is Purple Lab's Communications Director and she kicks ass!
This whole thing - starting a business, becoming a manufacturer, raising money, balancing it with a day job, overseeing back and front end of all operations... it's war, I tell you. WAR!
I nurtured Purple Lab, my baby, for way longer than nine months. I felt it kick to get out. And I finally gave birth. Purple Lab's Huge Lips Skinny Hips shipped to stores!
Purple Lab presents a video on plastics.
In the last piece, we had just received 30,000 damaged components -- and I was suddenly suffering from severe acid reflex, brought on by stress. But this is the story of a bit of our bright light!
Fashion's Night Out was a huge, massive, amazing success -- I couldn't have asked for a better experience.
On September 10th, Anna Wintour, fashion's high priestess, and Mayor Bloomberg are sponsoring an all night event to bring retail and the spirit of shopping back.
I was starting my own business, and It was all starting to fall into place. Then we got the news: All 30,000 of our product components arrived DAMAGED!
I thought raising money to support Purple Lab would be easy. I was wrong.
When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.
While Scoop is not a beauty destination, it is coveted for, among other things, its denim selection. It's the kind of place known for spotting all things new, fun, and fresh.
We are living in a world where consumers have become the media -- they're just as important as the well coiffed ones in the corner offices as the glimmering publishing houses.
Naming my new shades of lip gloss was like giving birth to six babies at once (call me Angie!). Their monikers came easily -- as if they named themselves.
We are living in a world where consumers have become the media -- they're just as important as the well-coiffed ones in the corner offices as the glimmering publishing houses.
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