The Berkeley soda tax victory is a successful example of an empowered community insisting that the health of its children come before the profits of transnational corporations. If Berkeley can crush Big Soda, other cities can too. And if Big Soda can be defeated, other mega-corporations can too!
Passing taxes is never an easy proposition. Given the preponderance of science and research describing the damage liquid sugar is doing to our health and our communities, soda taxes offer an ideal platform to educate and engage voters in this critical public health issue.