Trigger events such as the U.S. election season give many of us permission to express our anger. As a leader, do we ignore them, and hope these polarizing feelings are just temporary? Is political upheaval truly the cause of this wave of anger, or an excuse?
Today, branded customer communities take collaboration to an entirely new level. The best communities attract individuals who want to regularly gather online and interact freely based on their shared love for a brand.
You would be surprised at the number of CMOs who work at growing, dynamic concerns in absence of any marketing plan. Some blame it on lack of time; others simply prefer to "wing it." In what camp do you reside?
Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.
The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.