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Lithium Technologies

Financial Institutions Face Extinction Unless They Innovate Faster

Rob Tarkoff | Posted 06.15.2016 | Business
Rob Tarkoff

It's hard to imagine a world where traditional banks don't exist, isn't it? Not if you never grew up with them (which may be the case for today's younger generation) or if you find the alternatives simply have a better customer experience.

Dazzling Customers in an Era of Extreme Expectations

Rob Tarkoff | Posted 03.20.2015 | Business
Rob Tarkoff

Across industries, across geographies, and across all demographics, companies are no longer winning consumer love against category competitors. Today the battle for consumer loyalty is against companies in any category that define excellent service, lightning fast responses, and bespoke experiences.

Wake Up Brands: Customers Will Punish Those Who Get the Twitter Experience Wrong

Rob Tarkoff | Posted 01.23.2014 | Business
Rob Tarkoff

A good experience over Twitter is good for everybody. Twitter certification is about a smart company reaching out to their ecosystem to help deliver better, more satisfying customer experiences and we're glad to be a part of it.

Social Media -- It's Not Just Another Channel

Rob Tarkoff | Posted 03.06.2013 | Business
Rob Tarkoff

Smart brands today realize social media isn't just another channel. It's a new and hugely efficient collaboration machine -- a mechanism for matching talent and knowledge with those who need it.