It does seem as if there are a lot of "awareness days/weeks/months" on the books. Every possible disease and issue seems to have one. Some of them are entertaining, some silly and redundant. Others can be game changers. National Young Adult Cancer Awareness Week is in the game-changer category.
Considering Lance Armstrong spent his life letting countless others look foolish in order to maintain his own glorified image, it is hard to fathom that Livestrong was anything but another byproduct (albeit a positive one) of obsessive pride.