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How to Encourage Customers to Tell Their Stories in Social Media

Peter Friedman | Posted 11.26.2014 | Business
Peter Friedman

End radio silence in your social channels Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in th...

6 Social Media Trends of 2013 and What They Mean for the Future

Peter Friedman | Posted 02.18.2014 | Technology
Peter Friedman

Social media continued its meteoric rise in influence. Oftentimes, it surpassed the influence of traditional broadcast media in broad cultural arenas including news, politics, entertainment and marketing.

How to Become a Social Storyteller

Peter Friedman | Posted 06.15.2013 | Business
Peter Friedman

"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.

A Different View: Why Facebook Is Worth More & Wall Street Is Wrong

Peter Friedman | Posted 12.03.2012 | Technology
Peter Friedman

Facebook is building great value for consumers and brands; it's a very valuable company. Wall Street's negative analysis completely misunderstands the Facebook business model -- and to some extent, the entire nature of the social media market.