Social media continued its meteoric rise in influence. Oftentimes, it surpassed the influence of traditional broadcast media in broad cultural arenas including news, politics, entertainment and marketing.
"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.
Facebook is building great value for consumers and brands; it's a very valuable company. Wall Street's negative analysis completely misunderstands the Facebook business model -- and to some extent, the entire nature of the social media market.