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Local Media

Here's Proof That There's A Local News Conspiracy

Posted 12.17.2013 | Comedy

Local news anchors want you to know that it's okay if you bought an item or two, or ten, for yourself. In fact, every single news anchor wants you to ...

Jason Linkins

Apparently It's Weird That The White House Asks Local Media To Inform Local People About Obamacare | Jason Linkins | Posted 12.04.2013 | Politics

According to Politico, strange things are afoot in the world of Obamacare and the media, as the White House makes its case for the law: President B...

The Weather Channel's "Hyper-Local" Online Strategy Net's Presidential Campaign Dollars

Andy Plesser | Posted 05.30.2013 | Media
Andy Plesser

CHICAGO - The Weather Channel has been a localized media since its inception on cable,  and now it is a site of "forty thousand" individual s...

Why Regional Pitching Can Leverage Big Success

Penny C. Sansevieri | Posted 09.04.2011 | Books
Penny C. Sansevieri

With all the talk of Facebook, Twitter, blogging and other social media, we often forget how we used to promote a book: locally. Many books that hit big success did so by building a regional buzz.

Local Media Find "Chrome Lining": Dealership Closures Not Impacting Auto Ads As Badly As Expected

New York Times | STEPHANIE CLIFFORD | Posted 05.25.2011 | Media

The situation is not as bad as it could be because the strong dealers, usually the biggest advertisers, largely kept their franchises. And many of ...