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Local Media

The Youth Vote and Local Media

Richard Fowler | Posted 06.17.2015 | Media
Richard Fowler

Truth: Millennials don't vote in off-year elections. Conversely, in momentous elections -- like in 2008 -- get-out-the-vote campaigns aimed at youth voters are extremely effective. Which leads me to one question: how do we get my generation to turn out in local and off-year elections?

5 Steps to Local SEO Success

Max Gladwell | Posted 05.16.2015 | Technology
Max Gladwell

There has never been more ways to find a Starbucks. You can go to the store locator on the website. Chances are, it will be the mobile version, because that's how local search happens more often than not.

Here's Proof That There's A Local News Conspiracy

Posted 12.17.2013 | Comedy

Local news anchors want you to know that it's okay if you bought an item or two, or ten, for yourself. In fact, every single news anchor wants you to ...

Jason Linkins

Apparently It's Weird That The White House Asks Local Media To Inform Local People About Obamacare

HuffingtonPost.com | Jason Linkins | Posted 12.04.2013 | Politics

According to Politico, strange things are afoot in the world of Obamacare and the media, as the White House makes its case for the law: President B...

The Weather Channel's "Hyper-Local" Online Strategy Net's Presidential Campaign Dollars

Andy Plesser | Posted 05.30.2013 | Media
Andy Plesser

CHICAGO - The Weather Channel has been a localized media since its inception on cable,  and now it is a site of "forty thousand" individual s...

Why Regional Pitching Can Leverage Big Success

Penny C. Sansevieri | Posted 09.04.2011 | Books
Penny C. Sansevieri

With all the talk of Facebook, Twitter, blogging and other social media, we often forget how we used to promote a book: locally. Many books that hit big success did so by building a regional buzz.

Local Media Find "Chrome Lining": Dealership Closures Not Impacting Auto Ads As Badly As Expected

New York Times | STEPHANIE CLIFFORD | Posted 05.25.2011 | Media

The situation is not as bad as it could be because the strong dealers, usually the biggest advertisers, largely kept their franchises. And many of ...