Slow Food, Slow Growth: Emotional Capital and the Challenges of Large-Scale Solutions for Small-Farm Food
A year ago, Wen-Jay Ying was feeling depressed. Her for-profit CSA business, Local Roots NYC, was four years old and looking around the industry, it seemed like there were suddenly many similar businesses who were in talks with investors, getting huge boosts of capital or moving into big warehouses and new markets, creating massive scale. The kind of scale that could have the potential to change, or "disrupt," our entire food system. Ying had never started her business with that kind of scale in mind.