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Logo Design

The Pregnant Moment

Janet Odgis | Posted 11.18.2015 | Business
Janet Odgis

Bass understood that some of the best branding relies on tension and a sense of anticipation--the creation of what one might call "the pregnant moment." When the audience senses that something big is in the works, they pay attention.

The Small Business Guide to Creating a Perfect Logo

Casey Cavanagh | Posted 08.26.2015 | Business
Casey Cavanagh

Your logo should reflect your brand's identity and purpose, not just your personal taste and preferences. Relatively speaking, you have a limited space to work with, so each element and attribute -- from the colors to the shape to the text -- needs to serve a specific purpose.

Birthing a new brand

Gregory P. Demetriou | Posted 06.19.2015 | Business
Gregory P. Demetriou

Over time, changes have had a deep impact on our business. More recently, our growth has accelerated, leaving the economic gloom behind. Our current s...

Do We Heart Southwest's New Brand?

Tom Silva | Posted 06.02.2015 | Business
Tom Silva

Logo design is all about semiotics or the science of signs. But, despite its name, the science is relatively simple at the outset.

New Company Will Turn Any Logo Into A Penis

HuffPost Live | Ryan Buxton | Posted 03.30.2015 | HuffPost Live 321

File this under things you didn't know you wanted: a new company called Penised will take any logo and turn it into a dick. The company's co-founde...

Branding a Revolution

Tom Silva | Posted 12.20.2014 | Media
Tom Silva

I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The ...

6 Key Logo Design Factors for Good Branding

Ian Mills | Posted 10.15.2014 | Small Business
Ian Mills

Your logo is the visual symbol of your brand. It encapsulates your identity and creates a sense of trust and familiarity in the minds of your audience.

The 4 Elements of Timeless Logo Design

Bianca Rothschild | Posted 09.03.2014 | Small Business
Bianca Rothschild

Designing an effective, timeless logo when you first start your business is time and money well spent. Besides you will want to still be in love with it in five years time. The strongest logo designs are often simple and classy.

8 Best Tips for Working With Graphic Designers

Ian Mills | Posted 08.10.2014 | Small Business
Ian Mills

From working extensively on both sides of the fence I have put together the following eight tips to help make the process a lot smoother and to give the client insight into how they can contribute to a successful outcome.

"LogoGate": The Identical Logo Fiasco

Alona Elkayam | Posted 01.27.2014 | Business
Alona Elkayam

Two companies in industries that overlap, Mutual Mobile and SquareSpace, have identical logos. This is worse than Emma Stone's 2012 Oscar dress that Nicole Kidman wore five years earlier.

404: Yahoo's Search For Its Identity Not Found

Ken Kilpatrick | Posted 11.09.2013 | Business
Ken Kilpatrick

Choosing a logo as a foundation to build the brand in the midst of a do-or-die turnaround campaign is akin to building a house on sand. It is not going to stand. Yahoo's distracted and misdirected branding focus may have gotten the pundits talking, but it hasn't nor will it solve the company's woes.

The Psychology of Color in Logo Design

Brian Honigman | Posted 03.26.2013 | Business
Brian Honigman

When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?

Doodle 4 Google Contest Winner

South San Francisco, CA Patch | Sean Carlson | Email the Author | 12:56pm | Posted 07.20.2011 | Arts

He may not be in space yet, but New York City is a pretty good alternative. Seven-year-old Matteo Lopez of South San Francisco is spending the weekend...

Obama's Winning Design Strategy

Ty Fujimura | Posted 06.17.2011 | Arts
Ty Fujimura

President Obama kicked off his 2012 campaign last week by releasing a video and website urging supporters to "Get In" early. The site sports a handsom...

10 Best Package Designs

Eva Maddox | Posted 05.25.2011 | Arts
Eva Maddox

The recent unveiling of Starbucks' new logo brings conversation about branding to the mainstream. The new, simplified cup design eliminates the name a...

The Gap's New Logo

Marka Hansen | Posted 05.25.2011 | Business
Marka Hansen

Without a lot of fanfare, we introduced a new logo on our site, and I wanted to take this opportunity to explain our thinking behind this decision.

PHOTOS: BOTTLE DESIGN: Ten Reasons To Order Wine Based On The Bottle

Posted 05.25.2011 | Arts

You either are one or know one: that person who may or may not admit to ordering wine based on the beauty of a bottle. If the label is beautiful, it ...

Politics Meets Brand Design: The Story of Obama's Campaign Logo

Ben Arnon | Posted 04.21.2015 | Media
Ben Arnon

The Obama campaign logo represents a break from the conventional notions of political logos and candidate branding. Many would argue that it is one of the most innovative political logos of all time.