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Logos

When In Doubt, Slap Another Logo On It

Stanley Hainsworth | Posted 08.17.2014 | Business
Stanley Hainsworth

A uniquely recognizable logo is the mandatory badge today's brands wield in an effort to reinforce their perpetual supremacy. But really, do we actually need all those stinkin' badges? When is enough too much?

Urban Recycling: Not a Bad (Unironic) Beer in the Box.

Eric McAfee | Posted 07.02.2014 | Detroit
Eric McAfee

A recycling station housed in an old factory building might not seem like a novel concept, particularly in a city with a plethora of underutilized or vacant industrial space. Like Detroit.

The Yahoo Logo You Were Never Supposed To See

The Huffington Post | Posted 09.09.2013 | Technology

Yahoo unveiled a new company logo last week, but it appears one of the designers who helped come up with the concept may have had other ideas. Aft...

Yahoo Unveils New Logo

AP | MICHAEL LIEDTKE | Posted 11.04.2013 | Technology

SUNNYVALE, Calif. -- Yahoo has refreshed its logo for the first time since shortly after the Internet company's founding 18 years ago. The new look u...

The Oldest Logos In America

24/7 Wall St. | Samuel Weigley, Alexander E. M. Hess and Paul Ausick | Posted 06.22.2013 | Business

From 24/7 Wall St.: Few things are more tied to a company’s identity than its logo. Who isn’t familiar with Nike’s swoosh or McDonald’s golden...

NSFW: 9 Embarrassing Logos That Make Us Uncomfortable

The Huffington Post | Harry Bradford | Posted 04.14.2013 | Business

There are embarrassing logos, and then there are embarrassing logos. The nine found below reside firmly in the latter category. Can you see what we're...

The Psychology of Color in Logo Design

Brian Honigman | Posted 03.26.2013 | Business
Brian Honigman

When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?

PHOTOS: What Would Happen If The Goldman Sachs Logo Went Hipster

The Huffington Post | Harry Bradford | Posted 03.19.2012 | Business

If your favorite brands were run by hipsters, would their logos wear skinny jeans? Thanks to graphic artist Dave Spengeler and his Tumblr, Hipster ...

Will This Be Apple's Logo In 30 Years?

The Huffington Post | Harry Bradford | Posted 02.21.2012 | Business

"Nothing wrong with a good logo," someone probably once said. It'd be hard to prove that hypothetical person wrong, especially when five-year-olds app...

Comic Sans, Bones, Super Furniture: It's Design Thursday

Posted 02.02.2012 | Arts

From hilariously snarky typographic-obsessed posters to 5-year-olds who know more about major logos than we do, this week's edition of HuffPost Arts' ...

PHOTOS: Would Kreayshawn Approve Of This Art?

Posted 01.06.2012 | Arts

Logos are designed to be recognized immediately. Somewhere in the soft curve of the Nike swoosh, the comfort of the McDonald's golden arches, the tang...

Doodle 4 Google Contest Winner

South San Francisco, CA Patch | Sean Carlson | Email the Author | 12:56pm | Posted 07.20.2011 | Arts

He may not be in space yet, but New York City is a pretty good alternative. Seven-year-old Matteo Lopez of South San Francisco is spending the weekend...

Behind the New Starbucks Logo, a Siren's Trick

Ty Fujimura | Posted 05.25.2011 | Arts
Ty Fujimura

Starbucks has confidently removed its name from their logo. More intriguing is the omission of the word "coffee," a strong hint that the company has larger plans in mind.

WORST Corporate Rebrandings (PHOTOS)

Huffington Post | Sara Yin | Posted 05.25.2011 | Business

General Motors may have backed off a "poorly worded" memo demanding employees call Chevy by its more refined name, Chevrolet, but the company's market...

New Super Bowl Logo: NFL Debuts Logo With Vince Lombardi Trophy

AP | Posted 05.25.2011 | Sports

FORT LAUDERDALE, Fla. — The Vince Lombardi trophy will be a permanent fixture on Super Bowl logos from now on. The logo itself will get a new re...

Never Stop Suing: The Case of the North Face v. Little Jimmy Winkelmann

Randy Whattoff | Posted 05.25.2011 | Business
Randy Whattoff

Early last month, outdoor apparel manufacturer the North Face sued college freshman Jimmy Winkelmann and his company, the South Butt, for selling a line of clothing that parodies that of the North Face.

Unearthed Film Footage From Secret Sports Summit Reveals How Race and Sports Play Out (VIDEO)

Paul Mecurio | Posted 05.25.2011 | Comedy
Paul Mecurio

Clothing Company to go Logo-less and Brand-less

Piers Fawkes | Posted 05.25.2011 | Style
Piers Fawkes

Rick Klotz, the owner and designer for Freshjive states disillusionment with the world of branding and marketing and a desire to return to the essence of design as reason for this bold new move.

The Revolution in the Hello

Reverend Billy | Posted 05.25.2011 | Politics
Reverend Billy

The dream of being a Consumer was supposed to be a one-way trip. It was the new America and there was no way out -- only the deeper dream.

Fight Crime, Ban Symbols

Suzette Standring | Posted 05.25.2011 | Media
Suzette Standring

A patch, label or logo does not a murderer make. Let's not start down a road where in time the government gets into the business of controlling tee-shirt slogans.

Sam Stein

McCain And BP Sharing Logo Ideas?

HuffingtonPost.com | Sam Stein | Posted 05.25.2011 | Politics

A sharp-eyed Democrat sends over screen grabs of two, similarly designed logos: the image for John McCain's Lexington Project (his energy policy) and ...