The whole point of the Olympics as a viewer is that you can just care without any justification. You can reach the hurts-so-good ecstasy of a true die-hard fan in mere days, no seasons and off-seasons of agony, no memorization of stats required.
While NBC airs wall-to-wall coverage of the Olympic Games in London, little attention has been paid to what has taken place behind the scenes and just outside Olympic Park where many organizations are mobilizing to bring attention to many issues.
The Olympics won't recognize women's ski jumping, but they're just fine with ping-pong and shooting skeet. Blasting clay discs with a 12 gauge is fun, but not athletic. Anything former Vice President Dick Cheney ever did is not an Olympic sport.