At last week's New York unveiling of the mounted body of Lonesome George, the legendary Galápagos tortoise, the VIPs in attendance dismissed it as a silly idea: "George is a rock star, why not send him on tour?"
We began this journey to ensure that another Lonesome George situation does not happen again. We believe every one of us has the power within to shift to long-term thinking while making systemic, replicable, and sustainable changes within our own communities.
Some think that George was around 100 years old, not so old when one considers that some of his ancestors have lived to the ripe old age of 200. I visited George about 15 years ago in my native Ecuador. He must have been around 85 then -- a young "stud," relatively and figuratively speaking.