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Long Tail

Use the Theory of Everyone to Build Your Twitter Followership

Chris Abraham | Posted 01.23.2014 | Small Business
Chris Abraham

While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.

Keyword Research Is Fast, Free Brand Strategy Research that Helps Smart Companies Grow

Christian Moritz | Posted 10.06.2012 | Business
Christian Moritz

IBM's famous commercial showed two-dozen employees lying on mats trying to come up with good business ideas. Thanks to keyword research opportunities, today's small business can harness the same kind of power -- but without an IBM-sized payroll.