That's what BB King's friends call him: B. And in one of those smack-me-is-this-real experiences over the course of 35 crazy years in the advertising business, I got to be friends with B. Ok, friends with business, to turn a phrase.
Sam Cooke's lament -- "Another Saturday night and I ain't got nobody" -- summed up my social situation after, for reasons known only to my unconscious. I'd blown the Sweet 16 by ignoring my friendly good-looking date in favor of a sarcastic snob at the next table.
This weekend, the legendary R&B songwriting team will receive honorary doctorates in recognition of the 3500 songs they've produced over their 35-year partnership. In this interview, they reflect on their extraordinary careers.