Public figures in the sphere of politics have special obligations during election campaigns. While the rest of us have the option to take a stand or refrain, public figures do not have this choice. Sure, they can speak out or stay silent, but even their silence is a statement. Anyway, leaders gotta lead.
To truly communicate with your audience using social media, you need to listen, think (evaluate), then respond. If it's a question about your business, products, or service from a customer on your social media channel, make sure you're listening to what they are really asking and respond accordingly.
It is tempting to dismiss Rudy Giuliani's recent judgment about President Barack Obama's love of country as a sign that America's Mayor will say almost anything to get back in the spotlight. We should not give Giuliani and his unapologetic lack of respect for a sitting president more attention than they deserve.