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Lululemon Cult

Lululemon's Cult Culture: Get Fit or Die Trying

Elizabeth Licorish | Posted 10.02.2013 | Business
Elizabeth Licorish

At Lululemon, everything about you is inventoried and measured in terms of "authenticity" and "integrity." Which sounds reasonable, until you realize your yoga mat's on a sweaty, slippery slope. In fact, according to Lululemon's standards, almost everyone is a lazy, sociopathic scumbag.