With all the the talk about Lululemon's "dumpy" new CEO Laurent Potdevin at the helm of the fitness conscious company, it only seems fitting to explore the brand's highly contoured and often copycatted clothing -- and what's made it the most sought after non-athletic, athletic apparel.
Lululemon's comments can and likely do cause negative social effects by creating a concept of the ideal fit female body as one that only can fit comfortably into its pants. It should begin to impose on itself an extra duty to be socially responsible.
A brand is essentially the one sentence people say about you behind your back. This practical "street" definition based on actual human interaction applies equally well to people, products, and companies.
When "Casual Fridays" took hold in the early nineties with the rise of the tech bubble, Americans, turned the formality dial down from power suits, to business casual, to questionably casual, to downright slovenly, and have left it there ever since.
There are many ways to tell if someone is a great businessperson. But there's another, easier way of establishing whether someone is destined for greatness: You can ask them if they've read the effervescent What Great Brands Do by author and speaker Denise Lee Yohn.
Make stories part of your culture -- and more than that, the integrity of your culture. All-hands meetings can be pivotal here. Stories are often the best way to relate how a company is doing, what people are doing well, and what they could be doing better.
In what appears to be an unnecessary conclusion, the former Burger King employee added, "Don't worry about writing me a reference. I don't need references (especially from Burger King) where I'm heading to (law school). So, consider our bridges burnt."
For a company whose vision is "to elevate the world from mediocrity to greatness," I'd say they need to start doing a hell of a lot better job. Can the new CEO do it with Chip Wilson still in the background pulling the strings?