70% of India's population is excluded from formal financial services that most people reading this blog take for granted. If financial services are to become a reality, they have to be delivered non-traditionally.
Read Whole Story
With the massive activity in the mobile ad space arena at the moment, I'm amazed that there is so little focus on this by bank marketing teams.
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more.