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Why the ALS Ice Bucket Challenge Matters

Jose Costa | Posted 10.21.2014 | Business
Jose Costa

Some people say it is a waste of water, while others say it's a publicity stunt. Some people have criticized the campaign by associating it with "slacktivism." Why throw a bucket of ice water over your head when you can simply donate the money straight to the organization?

Brands Give Their All for the 2014 World Cup

Jose Costa | Posted 08.24.2014 | Business
Jose Costa

As we find ourselves in the middle of global World Cup fever, I can't wait to see what brands have in store to continue to engage consumers, and what country will take home the cup.

Why Reaching Millennials Is Essential for Your Brand

Jose Costa | Posted 07.07.2014 | Business
Jose Costa

Millennials are key for the success of your business, but to reap the benefits of a relationship with these new consumers, you have to know what makes them tick.

How You Can Become a Better Mentor

Jose Costa | Posted 06.03.2014 | Business
Jose Costa

Mentoring is not always about moving up in your particular field -- it can be about learning key leadership skills that go beyond your career.

What Brands Can Learn From the Olympics

Jose Costa | Posted 04.26.2014 | Business
Jose Costa

Olympic success is not limited to the slopes in Sochi. The 2014 Winter Olympics give business leaders the opportunity to engage with consumers on an ...

How Rebranding at an Organization Starts From Within

Jose Costa | Posted 03.24.2014 | Business
Jose Costa

Rebranding a company is hard. Many try, many fail -- including big-name brands with years of business experience. If your company is still operating the same way it did when it launched, it's stagnant.

14 Tips to Engage Your Employees in 2014

Jose Costa | Posted 03.02.2014 | Business
Jose Costa

As president of a franchisee system, I know it's important to constantly innovate and improve to keep all team members on board, and here are the tips I'm applying to make 2014 a banner year.

Investing in Leadership

Jose Costa | Posted 01.25.2014 | Business
Jose Costa

Most people can identify effective leadership when they see it, interact with it, and work with it. We know how great leaders manage crisis situations...

What Your Business Wants to Be When it Grows Up

Jose Costa | Posted 01.23.2014 | Business
Jose Costa

The emphasis must be on bringing your brand story to life, developing plans for growth and profitability for all, yet remaining flexible enough to rise with the tide of the ever-changing marketplace.

3 Ways Listening Can Make You a Better Leader

Jose Costa | Posted 10.22.2013 | Business
Jose Costa

About 25 percent of corporate leaders aren't making the most of their listening abilities, and according to author and business advisor Ram Charan, this lack of listening could be crashing careers, ruining relationships and derailing companies.