Some people say it is a waste of water, while others say it's a publicity stunt. Some people have criticized the campaign by associating it with "slacktivism." Why throw a bucket of ice water over your head when you can simply donate the money straight to the organization?
Rebranding a company is hard. Many try, many fail -- including big-name brands with years of business experience. If your company is still operating the same way it did when it launched, it's stagnant.
About 25 percent of corporate leaders aren't making the most of their listening abilities, and according to author and business advisor Ram Charan, this lack of listening could be crashing careers, ruining relationships and derailing companies.