iOS app Android app

Madsbjeerg

Phenomenology in the Real World: From Default Thinking to Sensemaking

Max Benavidez | Posted 05.24.2014 | Business
Max Benavidez

By taking the holistic nature of cultural context and its relationship to emotional resonance regarding products and how and why we make decisions, Madsbjerg and Rasmussen developed what they call the sensemaking method.