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Magazine Advertising

Magazines Get Even Fewer Ad Pages

nytimes.com | STUART ELLIOTT | Posted 01.10.2012 | Media

Declines in the second half of last year resulted in a overall drop in advertising pages in magazines for 2011 compared with 2010, according to a repo...

The Secret Behind Magazine World's Advertising Recovery

Yahoo! News | Joe Pompeo | Posted 05.25.2011 | Media

Indeed, it was a 22 percent surge in automotive advertising revenue that helped the consumer magazine industry claim its first full-year revenue incre...

Magazines Promise: Our Ads Work Best

AdAge | Nat Ives | Posted 05.25.2011 | Media

Magazines have always promised their advertisers a certain number of paying readers. Now the industry is moving toward another guarantee: that its ads...

Why This Magazine Cover Is Raising Some Eyebrows (PHOTOS, POLL)

Posted 05.25.2011 | Media

It's not often that the tiny type on the cover of a magazine draws attention -- especially when there are shirtless models to look at instead. But one...

Internet Draws More Ad Dollars Than Magazines For First Time Ever

MediaWorks | Nat Ives | Posted 05.25.2011 | Media

The internet grew its share of global ad spending to 12.6% last year from 10.5% in 2008, surpassing magazines' slice of the pie for the first time, an...

The Best Magazine Advertising Of The Year (PHOTOS)

Huffington Post | Danny Shea | Posted 05.25.2011 | Media

The Magazine Publishers of America has announced the finalists for its annual Kelly Awards, which honor the top magazine advertising campaigns of the ...

"Don't Be Evil": How Larry Page and Sergey Brin Really Think and Should We Worry About Google's Dominance

Anis Shivani | Posted 05.25.2011 | Books
Anis Shivani

We shall see if Larry and Sergey's collective brain can keep up with the spontaneous evolution of the Internet.

Camel Ads Back In Magazines - But Not For Cigarettes

New York Times | ANDREW ADAM NEWMAN | Posted 05.25.2011 | Media

Now the Camel logo is back prominently in major glossies, including Rolling Stone, Sports Illustrated and Maxim -- but not to advertise cigarettes. R....

Magazines Now Willing To Create, Customize Ads For Advertisers

New York Times | STEPHANIE CLIFFORD | Posted 05.25.2011 | Media

MAGAZINE publishers once ran ads. Then, they created ads for their advertisers. Now, they are making different custom ads to run in each of their publ...

Magazine Publishers Host Online Contest To Select Best Magazine Ad

New York Times | Stephanie Clifford | Posted 05.25.2011 | Media

The Magazine Publishers of America spends its money and time conducting research to prove that the printed page is worthwhile, and to persuade adverti...

Magazines Go 3-D, Musical To Keep Ad Dollars In Print

New York Times | Stephanie Clifford | Posted 05.25.2011 | Media

Readers of the latest issue of People magazine may have been startled to open to a bulky page in the middle and hear Natasha Bedingfield's latest pop ...