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The Essentials of Email Marketing for Small Business

Bianca Rothschild | Posted 05.28.2015 | Business
Bianca Rothschild

Email marketing is the process of emailing to a database of customers or potential customers for the purpose of soliciting business, brand awareness or building loyalty and trust.

The Essentials of Social Media for Small Business

Bianca Rothschild | Posted 05.12.2015 | Small Business
Bianca Rothschild

This article is the forth in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

The Essentials of Blogging for Small Business

Bianca Rothschild | Posted 06.30.2015 | Small Business
Bianca Rothschild

This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

The Essentials of SEO for Small Business

Bianca Rothschild | Posted 06.21.2015 | Small Business
Bianca Rothschild

With 93 percent of online experiences beginning with a search engine, it is vital for small business owners to understand the fundamentals of SEO and how it can increase traffic to your website.

The Essentials of PPC for Small Business

Bianca Rothschild | Posted 06.08.2015 | Small Business
Bianca Rothschild

This article is part one of a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

Is SEO or PPC Right for Your Business? Ask Yourself These 3 Questions

Ian Mills | Posted 05.11.2015 | Small Business
Ian Mills

Often SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search.

4 Ways to Avoid Common Start-up Mistakes

Ian Mills | Posted 04.22.2015 | Small Business
Ian Mills

Do not fall into the trap of thinking you can do it all. Running a business requires a variety of skills and experience, and a savvy entrepreneur will build their team to balance their own weaknesses. Make sure your core team includes people who bring something to the table.

5 Reasons Website Traffic Is the Lifeblood of Small Business

Ian Mills | Posted 04.11.2015 | Small Business
Ian Mills

Successful online marketing strategies are centred on one simple proposition - to acquire qualified traffic and then convert this into sales. Therefore, it's important that once traffic is acquired that it also converts.

5 Ways Mobile Search Has Changed the Game for Local Businesses

Ian Mills | Posted 03.09.2015 | Small Business
Ian Mills

Business owners who want to stay competitive need to shift their strategies to focus on local SEO, no matter what. Even if your business doesn't have an online store and you have only one physical location, it's important that the growing group of mobile users can easily find you.

An Introduction to Responsive Web Design: The Future of Websites

Ian Mills | Posted 02.16.2015 | Small Business
Ian Mills

The growth of the use of mobile devices and smartphones to browse the internet has grown exponentially over the past 5 years. Morgan Stanley estimate that by 2015 Mobile internet traffic will overtake desktop traffic.

Is PPC Advertising the Right Choice for Your Small Business?

Ian Mills | Posted 02.07.2015 | Small Business
Ian Mills

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.

8 Challenges Facing Ecommerce Retailers This Christmas

Ian Mills | Posted 01.23.2015 | Small Business
Ian Mills

With the increase in the amount of consumers completing their Christmas purchases online, this has presented multiple challenges for online retailers and other stakeholders involved in the logistics of purchasing online.

6 Steps to Successfully Managing Your Online Reputation

Ian Mills | Posted 01.10.2015 | Small Business
Ian Mills

Almost every business is going to have problems with customers at some point. If you're proactive, you should be able to resolve most issues directly ...

4 Lies Small Business Owners Tell Themselves to Avoid Ecommerce

Ian Mills | Posted 12.31.2014 | Small Business
Ian Mills

As your customers move online, are you hiding behind excuses to avoid investing in an ecommerce channel for your business? By avoiding and investing in ecommerce, you may be selling yourself short. If you find that you tell yourself the following four lies, it might be time to reconsider your position.

5 Ways to Create an Authentic Ecommerce Experience

Ian Mills | Posted 12.20.2014 | Small Business
Ian Mills

Ecommerce has, without doubt, become a highly competitive business environment. There are a lot of businesses in the marketing place, the larger playe...

7 Ways to Increase Your Social Media Engagement

Bianca Rothschild | Posted 12.21.2014 | Small Business
Bianca Rothschild

Establishing authentic relationships and connecting with key players in your industry is not only a great way to make new friends and boost credibility, but it also helps you to access a wider network of people and amplify your own message.

7 Tips for a Successful Social Media Strategy

Bianca Rothschild | Posted 12.10.2014 | Small Business
Bianca Rothschild

To be effective you need to plan a complete strategy and implement it in a careful and measured way. The following are 7 important tips to formulating and guiding a successful social media strategy.

6 Ways to Make Visitors Fall in Love With Your Website

Ian Mills | Posted 11.26.2014 | Small Business
Ian Mills

If you are familiar with your website analytics you would have heard of a metric called "bounce rate." The bounce rate is the percentage of website visitors that leave your website after visiting one page.

6 Key Logo Design Factors for Good Branding

Ian Mills | Posted 10.15.2014 | Small Business
Ian Mills

Your logo is the visual symbol of your brand. It encapsulates your identity and creates a sense of trust and familiarity in the minds of your audience.

8 Ecommerce Mistakes that are Costing You Sales

Ian Mills | Posted 09.30.2014 | Small Business
Ian Mills

Converting visitors to buyers is one of the most important components of a successful ecommerce business because increasing this conversion rate has a...

How Mindful Meditation Boosts Creativity and Innovation

Bianca Rothschild | Posted 09.24.2014 | Business
Bianca Rothschild

So with applying meditation to my creative process I found it is a perfect and fast way out of these creative binds, and here is an overview of the brain science behind WHY meditation activates our creative juices.

3 Ways Your Website Design Is Directly Impacting Your Business

Ian Mills | Posted 09.07.2014 | Small Business
Ian Mills

When people visit your website their experience is assimilated, both consciously and sub consciously, as being highly indicative of your business as a whole, and they will make decisions on whether to engage with your business solely based on that experience alone.

7 Small Business SEO Tips From the Experts

Ian Mills | Posted 09.07.2014 | Small Business
Ian Mills

As a small business owner you need to consider one simple but very important fact. When people perform a search in a major search engine for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors.

The 4 Elements of Timeless Logo Design

Bianca Rothschild | Posted 09.03.2014 | Small Business
Bianca Rothschild

Designing an effective, timeless logo when you first start your business is time and money well spent. Besides you will want to still be in love with it in five years time. The strongest logo designs are often simple and classy.

5 Important Reasons to Redesign Your Website

Ian Mills | Posted 08.20.2014 | Small Business
Ian Mills

Technology and design styles change quickly and so too can the focus of your business. It is important that your website remains current with these changes and that your business is getting the most out of the new online opportunities that are available. Here are five excellent reasons to consider a website redesign,