iOS app Android app

Magna Global

(VIDEO) Magna Global Aims for Programmatic TV Expansion

Andy Plesser | Posted 12.09.2014 | Business
Andy Plesser

Many advertisers are aiming to expand their programmatic buys into TV this year, says Todd Gordon, EVP of Magna Global, in an interview with Beet.TV....

IPG's Magna Global Joins AOL "ONE" as Charter Partner, Kristi Argyilan explains

Andy Plesser | Posted 05.26.2014 | Business
Andy Plesser

SAN FRANCISCO - Today, AOL announced the  organization of its programmatic advertising operations into a new entity which it calls "ONE."   Joining ...

Custom Content is Powering the Automation of Media Buying at Magna Global

Andy Plesser | Posted 04.05.2014 | Business
Andy Plesser

Magna Global, the media agency of Interpublic Group Mediabrands, has a goal of moving 50 percent of its media buying into an automated system by 2016....

Magna Global NA President Argyilan: Media Buying Models "Will Fall Apart in Two Years"

Andy Plesser | Posted 11.09.2013 | Media
Andy Plesser

SAN FRANCISCO - Hold on to your hats. The decades-old way advertising has been bought and sold could start to collapse in 24 months. "A lot of media...

The OLDEST Shows On Network TV (By Audience)

Huffington Post | Jack Mirkinson | Posted 05.25.2011 | Media

Ad agency research firm Magna Global released a study this summer, breaking down the median audience age of every show on network television during th...

Interpublic Separates the Forest from the Trees

Jarvis Coffin | Posted 05.25.2011 | Home
Jarvis Coffin

The sensible nature of Interpublic's initiative is the desire to catalog spending by marketing objective, not creative format, or application -- trying to see the whole of the online picture, not just the parts.