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Mahindra

At Last, A Recipe for Lemonade

Scott Goodson | Posted 02.16.2015 | Books
Scott Goodson

What's striking, though, is that in the intervening 100 years, although this has become something we all know we are supposed to know what to do, no one has actually attempted to write down how to turn life's lemons into lemonade.

Made With: The Emerging Alternative to Western Brands From Istanbul to Indonesia

Scott Goodson | Posted 01.23.2014 | Books
Scott Goodson

Leading up to the December holidays, it's time to find your top marketing books. Recently I wrote about some books you ought not to miss (top 11 marke...