Gary Rivlan notes in his book, Broke USA, "the working poor have become big business." You wouldn't think that poor people would be a growth market, but businesses make big money off people who live paycheck to paycheck.
CBS has created a show where fat cat execs hop off their perch, spend time with the little people, and leave with a better understanding of what it takes to make a living nowadays. Call it the first truly recession-era reality show. Or just call it porn.