Ingrid Nilsen's popularity reaches into the millions. She's a top YouTuber -- one of an elite cadre of young video stars whose focus on makeup, fashion, and lifestyle attract a vast audience of girls and young women.
Although looking "pretty" is sometimes the aim of doing makeup, you'll be amazed to hear that it isn't usually my primary goal. I like makeup that is either interesting and challenging or ridiculous and ugly, depending on who you're talking to.
As a makeup artist and the founder of a global beauty brand, I believe it is important for me to share with my customers and clients when is the right time to throw out that foundation or mascara they've had lying around season after season.
I wear makeup. Not every day, but then, I work from home, so half the time I don't put on my clothes, let alone my face. But if I'm going out and I have time, I'll do my makeup. But what message am I sending my kids?
My whole sentient life I have been pretty adamant about the way I wanted to look. While, in my case, this hasn't equated to tattoos or even dyed hair, I've certainly made some experimental aesthetic choices.
One of the biggest myths about aging is that older women no longer care about how they look. This is complete nonsense. Most of us don't care about looking younger. But, we do care about looking our best and feeling great. Makeup is only one very small part of our appearance.
Goth-worthy circles are usually genetic, meaning they aren't your fault. Except, of course, when they are. Jessica Wu, an assistant clinical professor of dermatology, reveals the four bad habits that can make shadows worse.
I think I am what counts as a millennial, which of course means I'm entitled, lazy and self-important. But, seriously, despite all of the negative stereotyping about "my generation," there is something to be said for being a young woman today.
The bold lip, one of spring's hottest beauty trends, is sexy and easy to wear. Making the transition from moody fall and winter hues to creamy nudes and bright berries, lips showing off spring ready statement shades are a beauty must-have.
A couple of years ago, then three years of age, my son evaluated me while I was in the midst of my morning routine and what followed was a question that surprisingly felt like a loaded one: "Mom, why are you putting on makeup?"