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Malcolm Gladwell Blink

Jason Linkins

Bank Of America Thought He Was A Good Idea | Jason Linkins | Posted 01.17.2012 | Business

What's a beleaguered Bank of America to do? Well, it could make a company-wide commitment to offering better customer service and undertake a systemic reform of its business practices. Or, it could hire Malcolm Gladwell as a shill and put him in front of small-business owners!