The super hot male models who help advertise his colorful and sexy men's underwear are a big part of the attraction for many of his fans. So it was a big deal when he brought his search for the next top model to New York City for the first time.
While most lack the name recognition, not to mention the cachet, of their female counterparts, modeling's men are an important arbiters of cool. As the men's Spring 2016 collections get under way in London, take a look back at some of the industry's biggest stars.
"You know, I don't have the perfect body but I'm comfortable with it and that's a message I want to put out there, too, for all of these troubled teens and people that are struggling with coming out and body image issues."
Just around the corner, on Tuesday, April 2, 2013, JFC celebrates the 10th anniversary since the New York event was established, initially as an in-store event, by fashion pioneer and philanthropist, Jeffrey Kalinsky.