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Male Objectification

Diet C*ck: Coca-Cola's Porno Promo

Mark Simpson | Posted 05.25.2013 | Gay Voices
Mark Simpson

As even the short "teaser" for the advertisement makes pornographically clear, with its closeups on the undressing hunk's belt buckle and the voyeur lady's lips, Diet Coke is quite explicitly and quite shamelessly marketing itself as the calorie-free, carbonated phallus.

Beckham's Bum: Satisfaction Or Disappointment?

Mark Simpson | Posted 04.14.2013 | Gay Voices
Mark Simpson

Unlike in those eye-poppingly photoshopped Armani ads, the emphasis in this ad commodifying the world's most famous male body seems to be not on his basket but his on his butt. And what a hungry butt it appears to be.

The Fetishized Object's Survival Guide

Justin Huang | Posted 08.06.2012 | Gay Voices
Justin Huang

"I just think that..." he paused, searching for the words. I suppressed a seasoned urge to interrupt him and change the subject. He finally continued: "I just have always thought of you as a sex god, not as boyfriend material." He smiled at me bashfully, as if he'd just paid me a great compliment.