One word: dentist. When you're at a holiday party engaging women in witty banter, the last thing you want is for them to be wondering -- disgusting tartar build-up, or deviled egg leftovers? Either way -- ewwwww.
My friend Lara whispered loudly to me as she leaned across the table at a restaurant in a part of town high-end enough that women could afford Brazilians, but old-guard enough that they wouldn't talk about it over their pecan-crusted tilapia.
It's a form of torture for which we actually pay good money and we submit to it, if not happily, at least willingly. And we do this so that what nature gave us can be tweaked into a new version of what's acceptable.
The Philips Norelco ad is funny and memorable largely because it confronts head-on what too much advertising for men's beauty products, particularly ones for the American market, try desperately to disavow, even as they're exploiting them: male vanity and sensuality.