I would strongly urge the NCAA to take back some branding equity building control and start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.
In the midst of college conference realignments and billion dollar media deals the plight of student athletes sometimes does not receive the focus that it should.
The United States is almost unique in the world in the emphasis and attention placed upon our collegiate teams, especially in football and basketball.
Grab a mass of data, like the 2011 baseball season's results. How can you glean useful information from all the numbers? This question sits squarely in the field of data mining, which is the science of extracting useful information from large sets of data.
Rarely will you see two players who don't possess great offensive skill sets dominating games but that's what happened during the Final Four.
Notre Dame coach Muffet McGraw caused a stir when she said that Brittney Griner, was "like a guy playing with women." Griner said she took the comment as a compliment.
College basketball, particularly here in the heartland, really does matter. And flaws and all, big-time, big-money college roundball is not only the people's sport; it's also good public policy.
With all due respect to this vastly overachieving Kansas team, the Wildcats proved Monday night that sometimes the world is unfair, and that talent sometimes trumps heart.
If John Calipari's Kentucky Wildcats are the ultimate Goliath, than Bill Self's Kansas Jayhawks are the greatest David of all time. Despite the 6.5-point spread that Vegas laid on Monday night's national championship game, the affair is a battle between two of college basketball's elite, blue-blood programs. Here are the three crucial matchups heading into the final.
We know the story line tonight. Kansas will start all juniors and seniors, Kentucky's starters are all underclassmen. Kansas will fall behind Kentucky and they'll make a comeback.
These actions are immature and shameful for other members of the UK community. The rioting overshadows what should have been a light-hearted celebration after the Cats' win.
This year Duke and Missouri were the culprits for obliterating my brackets. So in the spirit of March Madness, I thought I would share a few lesser known tips for keeping your credit score from looking like this year's busted brackets.
To prep you for your impending foray to a sports bar, below I've compiled a guide of the five people you can expect to see when you do venture off to Prime Time (which is the name of roughly 70 percent of the sports bars in this country).
Most media are giving the University of Louisville little chance at beating the University of Kentucky in Saturday's opening Final Four matchup in New Orleans, but that doesn't mean one should expect a blowout.
In a new segment with Noah Coslov of CineSport, I break down the positive aspect of having the brand name programs instead of upstarts in this year's Final Four.
Louisville has won eight straight, including wins over five ranked teams, heading into quite possibly the biggest game in the history of basketball in the state of Kentucky: a Final Four date with University of Kentucky in New Orleans.