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Marco Bertozzi

(VIDEO) Ad Buyers Don't Have To Abandon Open Exchanges: VivaKi's Bertozzi

Andy Plesser | Posted 10.25.2014 | Business
Andy Plesser

WPP ad group GroupM made waves earlier this year when it announced it would no longer buy online ads from open exchange marketplaces, as first reporte...

(VIDEO) VivaKi's Bertozzi Aims For Consistency Amid Ad Tech 'Swirl'

Andy Plesser | Posted 10.15.2014 | Technology
Andy Plesser

The recent deal signed by ad agency Publicis' digital unit VivaKi to buy ads from Amazon's new self-service display tool crystallizes the outfit's eth...

(VIDEO) Premium Publishers Faster To Programmatic In EU: AOD's Bertozzi

Andy Plesser | Posted 08.19.2014 | Media
Andy Plesser

CANNES, France -- It's commonly thought that the European market is generally adopting so-called "programmatic" ad automation and trading techniques l...

VivaKi's Bertozzi: Clean Up The Big Ad Views Fraud

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

LONDON - How many users really viewed your video ads last week? Guess again - the number may be lower than you think, thanks to unscrupulous publisher...