Jonah Sachs recommends seeing members of your target audience as heroes in the making and the stars of your stories. This is where you need to inspire and empower rather than promote messages of inadequacy or "not having or being enough."
Few things are more comforting than knowing that someone else has been there before, has experienced what you've experienced, and can give you that beam of hope that light truly is right around the corner.
I have seen it hundreds of times. Typically people who say "no" to opportunity love to convince you (or themselves?) why it was right for a list of reasons. I am here to say, yes can often be right! Deep down, we know when it is.
I've spent a lifetime confused by the "Meh," so it's a tough one to unlearn. Somewhere along the line I was taught being a good girl meant you say yes, even if you mean no. Know what I have to say to that? No.
We do not all want seven-figure salaries with bonuses if it means our life becomes a 60+ hour work week, insane amounts of stress, no pleasure and the idea that we have to know the football scores if we are going to sit in a room full of men.