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Mark Bradbury

Why Oscars 2014 will be a Breakthrough Moment for Boomer Marketing

Mark Bradbury | Posted 04.29.2014 | Fifty
Mark Bradbury

Regardless of who takes home Oscar gold on March 2nd, movie studios will win as audiences flock to see the nominated films starring and celebrating the 50+ demographic.

5 Reasons to Shift Auto Marketing to 50-Plus in 2014

Mark Bradbury | Posted 03.17.2014 | Fifty
Mark Bradbury

U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which contributed an amazing 84 percent of that growth.