"We spent twenty years of our lives not playing music together but being interested in it. Then suddenly, things all work out. "Why don't we just do it together? We live together. It's much more convenient. Why don't we just make a band in our home?""
"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.
No matter how many shows tea party leaders appear on to deny they are racist, people will remember one of their leaders helped to railroad an innocent black woman with a doctored videotape and a false claim of racism.
This weekend was supposed to have been the weekend that showcased Sharron Angle for the Tea Party-at-large. But now it is difficult not to conclude that, as the Tea Party Express candidate, she has been crippled instead.