Market Research

Sustainability Marketing Needs 'Here's How' Not 'Just Say No'

John Friedman | Posted 04.23.2012

Read More: Just Say No, Gas Prices, Activism, Fuel Efficiency, Sustainability, Market Research, Ad Council, Corporate Social Responsibility, Drug Abuse, Csr, Consumer Spending, Prohibition, Business News
John Friedman

Because balancing the issues around climate, health, wellness, societal 'good' and cost are interrelated, the question is far more complex than a simple Boolean (yes/no) choice.

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Design by Committee Is Dangerous: How Too Much Input Can Kill Any Good Idea

Matt Cohen | Posted 12.04.2011

Read More: Focus Groups, Product Design, Committees, Market Research, Mad Magazine, Cars, Survey, Poll, Business, Comedy News
Matt Cohen

If you ever work as part of a committee, team, or task force, you may want to circulate the following case study:2011-10-04-carpull.jpg

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The Best Paying Jobs Of The Future

24/7 Wall St. | Posted 11.04.2011

Read More: Software Engineer, Future Economy, Physicians, Nurses, Accountant, Business Consultant, Market Research, Best Paying Jobs, Future Jobs, Future of the American Economy, Business News

24/7 Wall St: If you decided on a new career path today, wouldn’t you like to know which jobs will be in high demand and pay the most once you were ...

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Entrepreneurs Reveal the Secrets of Market Research (and Ice Cream)

Matt Cohen | Posted 10.15.2011

Read More: Market Research, Ben & Jerry's, Entrepreneurs, Small Business, Market Research Tips, Market Research Advice, Customer Relations, Business News
Matt Cohen

If you had been putting together a survey about ice cream, would your list of demographic and psychographic questions have included a question of when people eat ice cream?

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Growing Bolder: Stalking the Boomer Consumer

Marc Middleton | Posted 06.05.2011

Read More: Marc Middleton, Marketing, Qualitative Analysis, Market Research, Baby Boomers, Demographics, Advertising, Growing Bolder, Media News
Marc Middleton

If you are trying to market to Baby Boomers as a whole, you are destined for failure. Baby Boomers are not a whole. They are a highly diverse and highly fragmented group.

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Four Market Research Mistakes to Avoid

Matt Cohen | Posted 05.25.2011

Read More: John Cornyn, Polls, Survey Design, Market Research, Survey, Business, Fundraising, Politics News
Matt Cohen

The latest Republican survey being mailed out has a variety of flaws that prevent it from accurately collecting and reflecting the views of the respondents.

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Conducting Market Research: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Geoff Williams | Posted 08.09.2011

Read More: Marketing Advice, 5 Things You Need to Know, Conducting Market Research, Starting a Business, Market Research, Market Research Tips, Inventions, Unique Business Ideas, Marketing Tips, Business Ideas, Small Business News

So you've come up with the best business idea since the Snuggie, and your friends and family think it has potential, too. But before you sink your lif...

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Dear Entrepreneur, Get To Know Your Market

Dave Lerner | Posted 05.25.2011

Read More: Small Businesses, Product-Development, Small Business, Market Research, Startups, Small Business America, Business News
Dave Lerner

This is part of my ongoing Series on Getting From Zero to One. You have been refining and cultivating your map almost daily by now. The exercise has ...

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Sacred Brands: Consumerism As Modern Religion

Matt J. Rossano | Posted 05.25.2011

Read More: Market Research, Self-Expression, Consumerism, Advertising, Brands, Shopping and Religion, Consumer Religion, Self-Worth and Brands, Religion and Consumerism, Brands and Religion, Religion of Consumerism, Religion News
Matt J. Rossano

With increasing numbers of people being married at Disney World and buried in Harley Davidson coffins, brands as modern religion may not be all that implausible.

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Uniquely Crafted Business Plans Are Needed to Raise Capital

Jerry Chautin | Posted 05.25.2011

Read More: Financing, Business Plan, Recession, Loan Application, Cash Flow, Working Capital Loans, Community Banks, Collateral, Venture Capital, Franchise, Acquisition Loans, Job Creation, Small Business Loans, SBA Loans, Market Research, Operating Expense Projections, Credit Score, Sbdc, Borrowing Money, Credit Scoring, Lending Programs, Equipment Loans, Small Business Development Centers, Small Business, Business News
Jerry Chautin

Now is the time to think about dusting off your old business plan as the economy improves. A business plan is required to obtain a loan or venture capital. It is uniquely designed as a sales tool to get financing.

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Marketing Needs To Stop Its BS and Wake Up

Ujwal Arkalgud | Posted 05.25.2011

Read More: Social Media, Market Research, Digital Media, Marketing, Ethnography, Culture, Business News
Ujwal Arkalgud

Social technologies have transformed the fundamental way in which organizations interact with their audiences. They have given employees a voice and have become an organizations' gateway into understanding culture.

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Don't Trust SBA or Lender Endorsed Business Plans

Jerry Chautin | Posted 05.25.2011

Read More: Create Credibility, Financing, Business Plan, Small Business Loans, Financial Ratios, Loan Application, SBA Loans, Cash Flow, Market Research, Small Business Owners, Small Business Administration, Borrowing Money, Mike Stamler, Lending Programs, Business News, Sba, Credit, Close the Deal, Small Business, Business News
Jerry Chautin

Falsely promoted business plans and "plug-in-the-number-templates," will not help you get financing. There are no shortcuts to circumvent the lengthily process of doing it the right way.

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