Do you have a great idea in mind for a business, but you're not sure if it will fly? This is such a common issue for entrepreneurs, and one that often deters people from ever getting started.
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If you had been putting together a survey about ice cream, would your list of demographic and psychographic questions have included a question of when people eat ice cream?
So you've come up with the best business idea since the Snuggie, and your friends and family think it has potential, too. But before you sink your lif...
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