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Market Research

The Marriage Movement's Secret Weapon: Radical Cooperation

Thalia Zepatos | Posted 06.26.2015 | Politics
Thalia Zepatos

There is no doubt in our minds that we would not be where we are today if so many organizations hadn't decided to put aside proprietary rules and treat each other not as competitors for donors, credit, or a scoop but rather as partners in a single mission--one that we could only win by working together.

Decoding the New Face of America: An Interview With dlR USA CEO Carlos de León

Ernesto Sosa | Posted 06.27.2015 | Business
Ernesto Sosa

To help businesses understand and adapt to the new, emerging multicultural reality, Carlos de León, CEO of dlR USA, recently shared with me his insights on this interesting yet controversial topic.

Tips for Small Business Market Research Success

Melinda Emerson | Posted 06.13.2015 | Small Business
Melinda Emerson

If you are looking to become your own boss you'll want to start with a solid foundation to make sure that there is a real market opportunity. Otherwise you could set yourself up for failure. It's important to get all the upfront work done while you're still earning your paycheck.

How to Successfully Innovate in Business

Scott Steinberg | Posted 05.31.2015 | Money
Scott Steinberg

Forget innovation - focus on incentivization if you want to drive a radical shift in corporate culture instead.

Not Just Another App

Marisa Weiss, M.D. | Posted 05.11.2015 | Impact
Marisa Weiss, M.D.

Much of the world tuned in this week to see the highly heralded unveiling of the Apple Watch. But another, less anticipated Apple announcement has generated a great deal of excitement and may in fact be an even more transformative tool -- launching a new era for breast cancer patients.

Why Companies That Know Their Ideal Customer Grow Fast

Alex and Cadey Charfen | Posted 05.11.2015 | Small Business
Alex and Cadey Charfen

What your company offers and the way it operates will make it very easy for some people to work with you, but much harder for others.

Welcome to the Era of the Market Maven. Get Used to It.

John Dick | Posted 04.29.2015 | Media
John Dick

Market Mavens are out there, they can be found and profiled, and as social media grows its influence across the demographic spectrum, they're rapidly growing in importance.

Domestic Violence: Silence Is Its Greatest Ally

Kristen Lewis | Posted 04.05.2015 | Impact
Kristen Lewis

Domestic violence is a pervasive, complicated public health issue that requires an equally pervasive and multi-layered response.

Alibaba May Be Ascendant, But Bomoda Gives Brands Their Own "Open Sesame" For China

Saul Gitlin | Posted 12.01.2014 | Business
Saul Gitlin

In the classic tale, "Ali Baba And The Forty Thieves," the protagonist undergoes a rags-to-riches transformation to emerge as the sole guardian of a secret incantation ("Open Sesame") that grants him exclusive access to an immeasurable, hidden treasure.

China's New Open Door: The E-Commerce Boom

Shehzad H. Qazi | Posted 12.02.2014 | Business
Shehzad H. Qazi

Along with the ongoing rapid rise in internet connectivity in China, our findings underline the dramatic transformation of retail opportunities underway there. In a word, the future of the world's largest retail market is: online!

Test Any Business Idea for Less Than $400

Sajeel Qureshi | Posted 11.05.2014 | Small Business
Sajeel Qureshi

You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.

Is the Teenage Mutant Ninja Turtles Movie Missing A Big Opportunity?

John Dick | Posted 09.10.2014 | Entertainment
John Dick

Paramount and Nickelodeon Movies could be missing a big opportunity if they launch the movie with a PG-13 rating. As it stands, it doesn't look like parents are planning to add this movie to their summer blockbuster must-see list, at least not with their kids. Let's see how it plays out.

The Fastest Launch of Any Company, Part One

Steve Mariotti | Posted 08.13.2014 | Business
Steve Mariotti

J.D. Power, or Dave, the founder of J.D. Power and Associates has spent decades not only building a successful global company, but also revolutionizing how consumers access information about product quality.

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

Market Research on a Budget

John Lusk | Posted 03.03.2014 | Small Business
John Lusk

Thinking about starting a company? Got some downtime during the holidays to brainstorm your next career move? Before you take the entrepreneurial plunge, you should take some time to see if your idea is really ready to fly.

Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect

David A. Steinberg | Posted 02.19.2014 | Technology
David A. Steinberg

The content of the email is critical. As with the subject line, personalization plays a key factor. Consumers are overloaded and quick to trash anything that feels canned or generic, but making them feel special will typically result in clicks.

From Small Town Dreams to App Store Superstar

Rajesh Setty | Posted 02.19.2014 | Business
Rajesh Setty

Camera Plus. A tiny camera app gets downloaded 22M+ times. The popularity of the app surprised a bit even for the developer of the app - one of th...

What Do Customers Really Think of Your Brand? Find Out With Perceptual Mapping

Matt Cohen | Posted 01.23.2014 | Business
Matt Cohen

Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.

Is Research Dead?

Allen Decotiis | Posted 01.23.2014 | Business
Allen Decotiis

So, is research in a death spiral? Does such an insignificant growth rate foretell the death of research? We don't believe so. Rather, research has become so ubiquitously embedded in the marketing process that often it is hard to find.

Corporate Blind Spots: Is Your Brand Suffering?

Sara Canaday | Posted 11.09.2013 | Business
Sara Canaday

Do your customers think of your company as a source or a partner? Do they understand what your company stands for beyond the products or services you sell?

A Design Thinking Retrospective: How History's Biggest Mishaps Could Have Been Averted

Patricia Morizio | Posted 10.30.2013 | Technology
Patricia Morizio

Design thinking, also known as human-centered design, has been the hot topic as of late, at least among the forward-thinking tech and business scenes.

Big Data: The Big Questions, The Actionable Answers

Jack R. Miles | Posted 06.17.2013 | Business
Jack R. Miles

How do we manage numerous data streams? How do we maximize their value to a business?

Political Ads: America's not really listening anymore

Michael Maslansky | Posted 12.01.2012 | Politics
Michael Maslansky

Political advertising is a medium long associated with dishonesty and cheap shots--not the most persuasive stuff. But today's ad wars are wasting ad dollars. The skyrocketing sums would be better spent on talking policy without mentioning any party or any hot-button political words.

Sustainability Marketing Needs 'Here's How' Not 'Just Say No'

John Friedman | Posted 06.23.2012 | Business
John Friedman

Because balancing the issues around climate, health, wellness, societal 'good' and cost are interrelated, the question is far more complex than a simple Boolean (yes/no) choice.

Design by Committee Is Dangerous: How Too Much Input Can Kill Any Good Idea

Matt Cohen | Posted 12.04.2011 | Comedy
Matt Cohen

If you ever work as part of a committee, team, or task force, you may want to circulate the following case study:2011-10-04-carpull.jpg