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Market Strategy

Marketing: How to Make All the Right Moves in 2016

John Foley | Posted 10.12.2016 | Business
John Foley

Savvy chess players -- like savvy marketers -- know that in order to win, they've got to keep their competition guessing. Yet every year, when it comes time to discuss next year's game plan, many companies simply dust off last year's marketing plan and call it good.

We Aim to be Number Two!

Dapo Adesanya | Posted 11.07.2011 | Business
Dapo Adesanya

The second and final step is to aim for number one when you have reached number two. Having these two step approach is like aiming for number without the added pressure and difficulties associated with it.