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Marketer

How to Use Data to Become a Better Marketer

AJ Agrawal | Posted 07.19.2016 | Business
AJ Agrawal

We live in a data-driven world these days. Data is being used for everything for the purposes of helping companies make more informed decisions. Once ...

Cannes 2016 Shingerview: Ann Simonds, General Mills

David Shing | Posted 07.07.2016 | Media
David Shing

"Thank goodness we are at a place where all of the newness and discovery around how to reach whom on what device and at what time is starting to make ...

10 Books Every Marketer Should Read

AJ Agrawal | Posted 06.02.2016 | Business
AJ Agrawal

In order to be a successful marketer, you need to do more than read a few articles online to get an idea of what the trends are. Trends change, but ba...

Going Against the Flow: Lynn Vojvodich, CMO of Salesforce

Charu Sharma | Posted 02.08.2017 | Technology
Charu Sharma

Lynn Vojvodich is the Executive VP and CMO of Salesforce.com. Previously, she was a Partner at Andreessen Horowitz, where she worked with portfolio companies on their go-to-market strategy and with Forbes Global 2000 CIOs and CMOs on their innovation agenda.

Code-Switching with the Language of Social Media

Simon Tam | Posted 06.15.2014 | Technology
Simon Tam

In recent years, an entire lexicon of digital language, with its own jargon and rules, appeared before our eyes. But what happens when you can't connect with your audience?