Telling business stories can help people consider new possibilities, broaden their knowledge, and think outside the box. And when your business stories are remembered, they will sell your services for you (word of mouth) for days, months and even years down the road.
What seems to have set some marketers' hair on fire is the simple assertion by Facebook that for most brands to achieve reach, even with users who have liked their fanpage, they will have to use paid media.
In advertising and communications, griping about clients is a time-honored pastime. In tone and substance, it falls somewhere between complaining about the weather and whining about an inconsiderate significant other. It does about as much good, too.
Brand ethics are not primarily intended as a strategy, they are reflective of who I am as a young business owner. I believe this perspective is incorporated intrinsically in the collective conscience of millennial entrepreneurs and consumers alike.
25 million Americans have served in the U.S. armed forces, and you just need to look online or watch TV to see how advertisers are increasingly pursuing them. However, most companies don't understand the veteran market segment opportunity.
Before marketers assume a Millennial is a spoiled college kid snapping selfies, they may want to look again. That Millennial just might be you, with a growing family who is navigating new health plan options (and wondering why your 401K is taking a bit too long to grow more zeros).
Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.
Branding has become so important, and so important in representing our commercial stakes, that even the Hells Angels now make sure that their image remains pure, in a manner of speaking. The club sues often to protect how it is represented.