In a rough economy, how do you decide how and what to be paid? Should you charge an hourly rate or by the specifics outlined for each project? What about charging a fee based on the value you bring to your clients?
John Friedman | Posted 05.29.2012
Face it: If you're worried what your employees are saying about you on Twitter, your problem is not Twitter. And the same applies to your customers, suppliers, and communities in which you operate.
Cezary Pietrzak | Posted 05.29.2012
Think twice about going to another networking session, or meeting with companies you don't really care about -- are they really worthwhile? Remember, time is your biggest commodity, so the way you spend it should always align with your end goal.
Posted 05.24.2012
Free pizza? Si, porfavor. Pizza Patrón, a carry-out pizza chain with headquarters in Dallas, is going to give away free pepperoni pizza pies to custo...
Gail Goodman | Posted 05.24.2012
Positive engagement is the social proof people need to do business with you, especially if someone they know is engaging with you, too. This social proof helps build trust, something you just can't buy with advertising.
Rana Florida | Posted 05.24.2012
Insights about business can be gleaned from almost any good book -- whether it's a memoir by a professional athlete or a page-turning account of the ups and downs of a frenetic political campaign.
Carol Roth | Posted 05.22.2012
For a small business, online gossip or negative reviews can be the difference between securing or losing a potential customer (and sometimes hundreds of them). So, how do you manage your online reputation? Here are four best practices for your small business to implement.
Jeffrey Wasserstrom | Posted 05.22.2012
"Youth in China are doing more than just buying brands and downloading free entertainment, they are quietly and irreverently changing the future of the world we all live in."
Danny Groner | Posted 05.21.2012
Here are five ways that Jobs changed the way we think about presentations, and how you can improve yours by following Jobs's lead.
Michael Kaiser | Posted 05.21.2012
I know asking for money can be uncomfortable; I know looking for board members or planning an institutional marketing effort can be time-consuming and challenging. But unless one acts on a board development, marketing or fundraising plan, the effort to develop it is wasted.
HuffingtonPost.com | Ron Dicker | Posted 05.17.2012
From GM's condemnation of Facebook to Facebook's own admission that it hasn't figured out mobile advertising, debate has swirled around Facebook's pot...
Posted 05.25.2012
They say one of these is born every seven seconds. No, not a star -- a 50 year old. Yet despite the fact that people over 50 control 75 percent of Ame...
Sandy Thompson | Posted 05.16.2012
When it comes to this generation they are not going to wait. They are not going to settle. They are not going to do 'the right thing'. They are going to do what works for them. Their journey is ongoing, and with it comes their stories.
Marc Ostrofsky | Posted 05.15.2012
When you consider that even small improvements in your conversion rate translate into dramatic increases in income, you begin to understand that investing time in trying to convert the traffic you drive is well worth your effort.
Scott Gerber | Posted 05.14.2012
What's a fun paid marketing stunt that's worth the cash for small-but-savvy startups that might not have huge budgets?
Todd Lapidus | Posted 05.14.2012
You should be alarmed by what is being said and by what passes as customer service. The ability to speak in a way that matters and inspires is at the core of brand leadership.
HuffingtonPost.com | Joe Satran | Posted 05.11.2012
When the marketing executives at Warner Brothers Pictures asked Ignition Print to pitch ideas for movie posters to promote Tim Burton's remake of "Dar...
Marc Mauer | Posted 05.10.2012
For far too long, our approach to developing public policy on issues of crime and punishment has been overly framed by sensationalist imagery.
Mark Drapeau | Posted 05.10.2012
Kate Upton's rise from unknown young model to product endorsement mogul didn't occur by accident. Here are six things Kate Upton did, and does, to authentically engage audiences and promote whatever messages she wants to.
Posted 05.10.2012
Last week Telemundo premiered the first episode of their web-based telenovela "Mia Mundo". The three-minute long episode features characters driving C...
Lili Gil | Posted 05.04.2012
This is one of the many channels now aggregated by Mitú a premium branded YouTube network featuring both original and user-generated content in English and Español también.
Jacquelyn Ottman | Posted 05.03.2012
Ever since the resurgence of environmentalism in 1990, consumer polls have attempted to measure awareness, attitudes and behaviors towards environment...
Cory M. Baker | Posted 05.01.2012
Long gone are the days when an edgy new idea and a great product were married in a board room and posted on billboards and magazines weeks later for all to see them in the same issue of LIFE, TIME, Newsweek or People.
Kathy Caprino | Posted 05.01.2012
If you don't get want you need, be prepared to walk away from the relationship when you sense that this partnership is not for you or for your highest good. Don't wait to ask for what you know you need and want.
Dr. Sasha Galbraith | Posted 04.26.2012
"If there's one thing I would say to women who are stepping out of the workforce, it's 'Keep a toe in. Just keep a toe in,'" advised Cara France, who should know. She's CEO of a firm that provides high-level marketing and business consultants.
Andrea Sittig-Rolf | Posted 05.30.2012