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Marketing Advice

25 Lessons from 25 Months of Content Marketing

Gregory Ciotti | Posted 01.17.2015 | Business
Gregory Ciotti

Content is customer success. While effective teaching requires more than mere education (motivation, modeling, entertainment, etc.), the bottom line is that content succeeds when it helps customers succeed.

Why Most Marketing Doesn't Work

Franziska Iseli-Hall | Posted 11.09.2014 | Business
Franziska Iseli-Hall

Here are my top five tips to avoid a scattered approach to marketing which can save you thousands of dollars and increase your results.

Pay Attention to the Weather of Business and Life, and Don't Steer Into an Iceberg

The University of Central Florida Forum | Posted 06.14.2014 | Business
The University of Central Florida Forum

Strategy applies equally well to both business and our individual lives. Research indicates that most businesses fail to hit their goals due to poor strategic planning. It is the No. 1 reason for business failure.

3 Memorable Ways to Launch a Product to Wow Customers

Cassie Hughes | Posted 06.11.2014 | Business
Cassie Hughes

What many marketers don't understand is that how you get a product to consumers is equally important to their initial, hands-on experience.

Social Media Measurement and the Only Metric That Matters

Kim Garst | Posted 05.10.2014 | Business
Kim Garst

Regardless of the business, benchmarking, measuring and being able to analyze results is important. If you do not, how will you know if, and to what extent, you are succeeding?

UnMarketing: Behind the Brand With Scott Stratten

Bryan Elliott | Posted 05.05.2014 | Business
Bryan Elliott

Author Scott Stratten is probably best known by his twitter name @UnMarketing and his focus on helping brands create real relationships with their c...

B2B Marketing: Measure What Matters

Daniel Newman | Posted 02.17.2014 | Small Business
Daniel Newman

The counts really don't mean that much. While they may feel good for your brands ego, a huge volume of "Window Shoppers" or worse yet unengaged followers will likely translate into nothing that matters for your business.

3 Digital Marketing Tips to Help You Stay Sane

Ilana Greene | Posted 01.23.2014 | Business
Ilana Greene

Digital marketing is such a complex beast that even the most seasoned pros have violent episodes of frustrations. These three tips can be applied to any campaign right away, hopefully adding a little serenity to your workflow.

Content Marketing and PR: Making Both an Act of Service

Joseph Parker | Posted 01.23.2014 | Business
Joseph Parker

It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.

5 Ways Marketing Can Turbocharge Sales

Lisa Nirell | Posted 12.02.2013 | Business
Lisa Nirell

Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.

The New Marketing Mantra: Assess, Delete, Respond

Fauzia Burke | Posted 12.02.2012 | Small Business
Fauzia Burke

Marketers have to understand that there is no time to focus on the wrong things. Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.

Contemporary Sales Approach: The Consultative Salesperson as the Ally

James D. Roumeliotis | Posted 06.23.2012 | Small Business
James D. Roumeliotis

As in all professions, sales techniques continue to evolve and adapt to the nature of the times in which we live. Great service, good pricing and loyal relationships have become yesterday's sales standards.

Marketing Your Way Into College (or a Job)

Jayati Sengupta | Posted 04.04.2012 | College
Jayati Sengupta

As colleges become more competitive, prospective students need to leverage special talents, skills and experiences to gain admission to their top college choices. Students need to market their specialty wisely.

How I Learned Marketing Over a Bonfire

Steve Blank | Posted 10.05.2011 | Business
Steve Blank

When I was in my 20s, I was taught the relationship between marketing and sales over a bonfire.

How To Develop Your Intuition

Anne Hill | Posted 11.17.2011 | Healthy Living
Anne Hill

In the interest of having some guidelines about how to develop and apply intuition in a business setting, here is a quick primer on what intuition is, how to sharpen it and when to use it.

Influencing Consumer Behavior: How to Train Your Customers

Matt Cohen | Posted 05.25.2011 | Business
Matt Cohen

Although it explains user-centric product design, The Design of Everyday Things refines thinking about issues that go far beyond the stated scope of the book: It changes how you think about marketing.

Conducting Market Research: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Geoff Williams | Posted 08.09.2011 | Small Business

So you've come up with the best business idea since the Snuggie, and your friends and family think it has potential, too. But before you sink your lif...

Rod Kurtz

Ask Rod, Episode 19: Times Square Takeover! | Rod Kurtz | Posted 10.13.2011 | Small Business

Executive Editor Rod Kurtz heads to the "Crossroads of the World" to field questions about retail, customer service and inventions. The pigeons don't ...

Marketing Expert Claims There's Still A Role For Print In 2011 (POLL)

Posted 05.25.2011 | Books

We've been hearing from everyone and everyone's cousin that print is dead. Exhibit A (New York Times): ", one of the nation's largest book...