Content is customer success. While effective teaching requires more than mere education (motivation, modeling, entertainment, etc.), the bottom line is that content succeeds when it helps customers succeed.
Strategy applies equally well to both business and our individual lives. Research indicates that most businesses fail to hit their goals due to poor strategic planning. It is the No. 1 reason for business failure.
The counts really don't mean that much. While they may feel good for your brands ego, a huge volume of "Window Shoppers" or worse yet unengaged followers will likely translate into nothing that matters for your business.
Digital marketing is such a complex beast that even the most seasoned pros have violent episodes of frustrations. These three tips can be applied to any campaign right away, hopefully adding a little serenity to your workflow.
It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.
Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.
Marketers have to understand that there is no time to focus on the wrong things. Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.
As in all professions, sales techniques continue to evolve and adapt to the nature of the times in which we live. Great service, good pricing and loyal relationships have become yesterday's sales standards.
As colleges become more competitive, prospective students need to leverage special talents, skills and experiences to gain admission to their top college choices. Students need to market their specialty wisely.