iOS app Android app

Marketing Authors

How To Market A Self-Published Book

Paul Jarvis | Posted 11.18.2014 | Business
Paul Jarvis

You can achieve success -- however you define success -- by doing practically anything that goes with or even against current advice online for self-published book marketing. The "self" in self-publishing means you've got the reins.

Sales Appeal

M.J. Rose | Posted 06.27.2012 | Books
M.J. Rose

Bridges of Madison County, The Da Vinci Code, The Help and Sarah's Key have very little in common with each other. But they all had that certain indefinable something that appealed to readers.

The Writer as Willy Loman

M.J. Rose | Posted 06.19.2011 | Books
M.J. Rose

How worthwhile is it for a writer to invest time in social media for marketing purposes, and how much time? Should we torture ourselves to do it if it isn't in our DNA? Does it really work?

Authors Need Umbrellas

M.J. Rose | Posted 05.25.2011 | Books
M.J. Rose

As an author and in my AuthorBuzz.com capacity helping writers market their books, I talk to over 300 authors a year. What I hear the most (and what I...

10 Ways to Rock on Social Media and Still Have a Life

Penny C. Sansevieri | Posted 05.25.2011 | Media
Penny C. Sansevieri

It's true: social media is here--and there goes your life! Well, maybe not entirely but it sure seems that way sometimes, doesn't it?

Marketing 101: Never (Ever) Sell Your Book

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

One of the biggest mistakes authors make is selling their book. Remember it's not about the book; it's about what the book can do for the reader.

Simple Ways to Promote Yourself Online

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

In as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people.

Creating New Literary Experiences: Because Amazon Can't Help You Make Friends

Praveen Madan | Posted 05.25.2011 | Books
Praveen Madan

The vision: Create a new literary event whose success would be measured by how much fun people have talking about books and how many new friendships they develop with other lit-minded people.

Fifty Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

These days it seems like everyone's book marketing budget is a little tighter. If you're feeling the pinch, here are some tips that could help keep you on track.

Eight Steps For Successfully Marketing Yourself Online

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

We've been doing "online" for a long while now and we've seen many changes, but one thing has remained consistent: regardless of where you go or how you pitch, you must know your market.

Social Networking on Blogs

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

Before you even target a blog for your pitch, you should get to know them first. Here's how.

Everything Is Your Resume

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online.