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Marketing Best Practices

Why Your Marketing Department's Outsourcing Failed

Sajeel Qureshi | Posted 08.01.2016 | Business
Sajeel Qureshi

Talk to any savvy or experienced marketer and they probably have battle scars from an outsourcing deal gone horribly wrong and a vow to never do it again.  Cheer up ace, here's why your outsourcing deal failed and why you should take another shot.

Do Modern CMOs Have To Choose Between Awareness And Demand Generation?

Joe Hyland | Posted 06.17.2016 | Business
Joe Hyland

It's one of the most basic and yet persistent questions facing CMOs and marketers. Do we go the billboard route, which will presumably reach a wide audience, but one that will provide little data on customers and their interaction with the advertisement?

The Right Way For Marketing Teams To Build Websites

Sajeel Qureshi | Posted 06.09.2016 | Business
Sajeel Qureshi

Websites.  Those interactive, responsive, digital brochures and sources of information that come in more shapes and sizes than the Muppets.  Most ma...

The Challenges of Agile Marketing On A Budget

Sajeel Qureshi | Posted 05.18.2016 | Business
Sajeel Qureshi

Marketing on a budget is seriously difficult.  Apart from no money, you also probably have no time and no help. 

3 ways to improve your site's rankings today

Sean Smith | Posted 05.09.2016 | Business
Sean Smith

There are hundreds and thousands of agencies and consultants in the search marketing space, and all of them that are worth their salt will look into t...

Get Your Swag On! Turn Your Customers Into Brand Ambassadors With Promotional Gifts

Kristie Notto | Posted 05.03.2016 | Business
Kristie Notto

People love getting free gifts. So let's look at how sharing a little love gift can go a long way to build your business.

What's Your Strategy Going Into Your Real Estate Investment?

Scott Yancey | Posted 05.03.2016 | Business
Scott Yancey

One of the greatest things about real estate investing is that there are so many ways in which you can be involved. Whether you're wanting short term...

Why Every Entrepreneur Should Take Advantage of Local Marketing Tactics

Kristie Notto | Posted 04.29.2016 | Business
Kristie Notto

I remember when I first started my business. There was a bunch of trial and error and I spent hours driving traffic and marketing online to generate l...

Agile Marketing: The Future or Fluff?

Sajeel Qureshi | Posted 04.26.2016 | Business
Sajeel Qureshi

Agile Marketing. You've heard the term, but should you care? Is this just another marketing buzzword for the buzz saw? Or should we pay close attenti...

The 10 Habits of Highly Effective Millennial Marketers

Ulli Appelbaum | Posted 04.22.2016 | Business
Ulli Appelbaum

Millennials are probably the most researched generation in marketing history. And yet despite this abundance of information and research data, or more likely because of it, most marketers still struggle to successfully market to Millennials.

Why Your PR Agency Wants to Fire You

Aly Saxe | Posted 04.14.2016 | Business
Aly Saxe

if you're working with an agency that holds the keys to your PR kingdom and all of your PR data, you'll want to take measures to ensure your PR program can survive when turnover happens.

A picture's worth a thousand ... what?

Jeremy Rabson | Posted 02.29.2016 | Business
Jeremy Rabson

Go into the archives of advertising and pick some ad at random. What will impress you immediately is how text-heavy advertising was until about 15 years ago.

4 Must-Have Elements for any Digital Marketing Plan

Lyndon Wood | Posted 02.22.2016 | Business
Lyndon Wood

Whether they're large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to socia...

3 Reasons Why Your Marketing Operations Are The Secret To Your Success

Sajeel Qureshi | Posted 02.17.2016 | Business
Sajeel Qureshi

Marketing is important.  Heck, behind every successful business there seems to be a strong marketing team (isn't that how the saying goes?)  So what...

What Makes Your Business Stand Out?

Michelle L Evans | Posted 02.10.2016 | Business
Michelle L Evans

Your business won't grow when you blend in because no one can buy a secret. So how do you stand out? It all starts with creating your core business...

Crisis Management Planning for Social Media

Jason Boucher | Posted 02.01.2016 | Technology
Jason Boucher

It happens to us all, it's just a matter of when will it happen? When a crisis is identified, it may be tempting to wait until all the facts are avai...

50 Press Release Ideas You Probably Missed Last Month

Brian Ainsley Horn | Posted 01.29.2016 | Business
Brian Ainsley Horn

Getting exposure for your business seems like an overwhelming task at times. Just getting started is the part that stops just about everyone. One problem entrepreneurs face...not knowing what they should cover in press releases.

Why Isn't Content Marketing Working for You?

Sajeel Qureshi | Posted 12.10.2015 | Business
Sajeel Qureshi

Content marketing. You know it when you see it. You also cry a little every time you see it done wrong.

The Stupid Reasons Marketing Departments Don't Outsource

Sajeel Qureshi | Posted 11.18.2016 | Business
Sajeel Qureshi

Outsourcing helps businesses focus on what they are good at and get smarter, cheaper and faster support in areas they aren't.

Customer-Driven Innovations Deliver 8 Times the Revenue as Employee Ideas

Ernan Roman | Posted 11.10.2016 | Business
Ernan Roman

Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.

Why the Hell Did You Hire a Web Developer?

Sajeel Qureshi | Posted 10.30.2016 | Business
Sajeel Qureshi

As marketing battles become more and more digital you are going to need the services of web developers. No doubt about it. However, there is no need for a shorthanded marketing team or small business to hire them in house.

How Brand Ambassadors Make Social... More Social

Ernan Roman | Posted 10.27.2016 | Business
Ernan Roman

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2016 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

How To Streamline Marketing Operations In Small Marketing Departments

Sajeel Qureshi | Posted 10.08.2016 | Business
Sajeel Qureshi

Is your small marketing department staffed to handle all of your business' needs? If you answered yes then you're probably not marketing as efficiently as you think. Here's why.

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2016 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.